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Financial advisors for founders in San Francisco, California

Which financial advisor should I talk to as a founder in San Francisco?

For founders in San Francisco, talk to a fee-only planner who has worked through a liquidity event, ideally well before you sign anything. The most valuable decisions, like QSBS eligibility and gifting shares, usually have to be made ahead of the sale. Records to start with include Henri Moudi of Mission Creek Capital Partners, Janet Hoffmann of Sand Hill Global Advisors and William Reynolds of Fire Capital Management.

Where to start

Chosen from what each record shows: credentials that fit this work and fees on file, one advisor per firm.

  • Henri Moudi Mission Creek Capital Partners, San Francisco City Holds the CFP and CFA. Fees on file: percentage of assets, hourly.
  • Janet Hoffmann Sand Hill Global Advisors, San Francisco City Holds the CFP and CFA. Fees on file: percentage of assets, hourly.
  • William Reynolds Fire Capital Management, San Francisco City Holds the CFA. Fees on file: flat fee or retainer, percentage of assets.
  • Michal Skowronski Skylark Wealth, LLC, San Francisco City Holds the CFP. Fees on file: percentage of assets, flat fee or retainer.
  • Jackie Kleinman KB Financial Advisors, San Francisco City Holds the CFP. Fees on file: percentage of assets, ongoing planning fee.
  • Glen Monroe Monroe Wealth Management, San Francisco City Holds the CFP. Fees on file: percentage of assets, ongoing planning fee.

How many fee-only financial advisors in San Francisco work with founders?

The Wellspent public graph lists 51 fee-only advisors for founders in San Francisco, at 20 firms. We counted every advisor record that lists this work, as of October 2026.

How do fee-only advisors for founders in San Francisco charge?

The most common fee among fee-only advisors for founders in San Francisco is a percentage of assets, used by 92% of the 51 with fees on file. Many use more than one: 45% charge by the hour and 33% charge performance-based fees.

How much do fee-only financial advisors charge in San Francisco?

Fee-only financial advisors in San Francisco charge a median of $6,000 a year for ongoing planning. We found this across the published prices of 14 San Francisco firms.

How much does a one-time financial plan cost in San Francisco?

A one-time financial plan from a fee-only firm in San Francisco has a median price of $3,000. We found this across the published prices of 11 San Francisco firms.

See every fee-only advisor fee in California

What credentials should a financial advisor for founders have?

For founders, look for the CFP and CFA. In San Francisco, 29% of the 51 advisors listed hold the CFP.

CFP29% in San Francisco
The CFP covers life after the exit, not only the sale.
CFA22% in San Francisco
The CFA helps with investing a large sum at once.

How do San Francisco advisors for founders compare with the rest of the US?

33% of fee-only advisors for founders in San Francisco charge performance-based fees, compared with 7% of the 3,000 listed across the US. That's the largest difference in the Wellspent public graph between the two groups.

  • Hold the CFP 29% 41%
  • Hold the CFA 22% 11%
  • Charge a percentage of assets 92% 93%
  • Charge by the hour 45% 46%
  • Charge performance-based fees 33% 7%

Dark bars are San Francisco. Light bars are all US advisors for founders.

Does California tax income on top of federal tax?

Yes. California has a state income tax, so a financial plan for a California resident should project it alongside federal tax.

What happens to stock pay if you move to or from California?

States often tax stock pay based on where you worked between grant and vesting, so a move to or from California can split that income across states. Tell any advisor about moves during a vesting period.

What should I ask a financial advisor as a founder in San Francisco?

  1. How many clients have you taken through an exit, and at what size?
  2. How would you check whether my shares qualify for QSBS?
  3. What should I do before a term sheet that I can't do after?
  4. How would you invest the proceeds in the first year?
  5. How will you plan for California tax alongside federal tax?
  6. If I move before my grants vest, which states can tax them?

How current is this list of fee-only advisors for founders in San Francisco?

Wellspent last checked these records against SEC records in October 2026 and firm websites in October 2026. Each advisor's page shows the date for that record.

All 51 advisors

Fee-only advisors for founders in San Francisco: advisor, firm, city, credentials, and fees
AdvisorFirmCityCredentialsFees
Michal Skowronski Comprehensive Wealth Planning for High-Income Professionals and Retirees Skylark Wealth, LLC San Francisco CFP Percentage of assets, Flat fee or retainer
Glen Monroe Monroe Wealth Management San Francisco CFP Percentage of assets, Ongoing planning fee
Jirayr Kembikian Citrine Capital San Francisco CFP Ongoing planning fee
Jackie Kleinman KB Financial Advisors San Francisco CFP Percentage of assets, Ongoing planning fee
Joshua Loveall KB Financial Advisors San Francisco CFP Percentage of assets, Ongoing planning fee
Adrianne Yamaki Strategic Wealth Capital San Francisco CFP Percentage of assets, Fixed fees
Barry Taylor Sand Hill Global Advisors San Francisco CFP Percentage of assets, Hourly
Janet Hoffmann Sand Hill Global Advisors San Francisco CFP, CFA Percentage of assets, Hourly
Jeffrey Abadie Sand Hill Global Advisors San Francisco CFP Percentage of assets, Hourly
Harish Prabandham Rubric Advisors San Francisco Not listed Percentage of assets, Hourly
Henri Moudi Mission Creek Capital Partners San Francisco CFP, CFA Percentage of assets, Hourly
Kristina Joy Torrealba Jackson Square Capital San Francisco CFP Percentage of assets
Marisa Heiden Mission Creek Capital Partners San Francisco CFP Percentage of assets, Hourly
Matthew Powers A modern estate planning firm combining technology with expert attorney support Steward San Francisco Not listed Flat fee or retainer
Melanie Pelayo Mission Creek Capital Partners San Francisco CFP Percentage of assets, Hourly
Michael Firestone Fire Capital Management San Francisco CFA Flat fee or retainer, Percentage of assets
Nihal Muzumdar Rubric Advisors San Francisco Not listed Percentage of assets, Hourly
Shana Ballard Mission Creek Capital Partners San Francisco CFP Percentage of assets, Hourly
William Reynolds Fire Capital Management San Francisco CFA Flat fee or retainer, Percentage of assets
Aureliana Lopes Monteiro Strategic Wealth Capital San Francisco Not listed Percentage of assets, Fixed fees
Guillermo Amoretty Amoretti Capital Management San Francisco Not listed Percentage of assets, Hourly
Jeremy Bardin Elevate Capital San Francisco CFA Percentage of assets, Performance-based fees
Rodrigo Nevado Amoretti Capital Management San Francisco Not listed Percentage of assets, Hourly
Rosana Ralya Values Added San Francisco CFP Percentage of assets, Hourly
Andrew Graham Jackson Square Capital San Francisco CFA Percentage of assets
Charles Gehring Mission Creek Capital Partners San Francisco CFA Percentage of assets, Hourly
Jonathan Lederer Mission Creek Capital Partners San Francisco CFA Percentage of assets, Hourly
Meghan Daters Sand Hill Global Advisors San Francisco Not listed Percentage of assets, Hourly
Ryan Fujioka Fire Capital Management San Francisco Not listed Flat fee or retainer, Percentage of assets
Albert Gutierrez Atlas Capital Advisors San Francisco CFA Percentage of assets, Performance-based fees
Ian Fraley Mission Creek Capital Partners San Francisco Not listed Percentage of assets, Hourly
Jack McRoskey Jackson Square Capital San Francisco Not listed Percentage of assets
Jonathan Tunney Atlas Capital Advisors San Francisco CFA Percentage of assets, Performance-based fees
Kenneth Frier Atlas Capital Advisors San Francisco CFA Percentage of assets, Performance-based fees
Lawrence Hing Mission Creek Capital Partners San Francisco Not listed Percentage of assets, Hourly
Lorena Moudi Mission Creek Capital Partners San Francisco Not listed Percentage of assets, Hourly
Max O'Rourke Jackson Square Capital San Francisco Not listed Percentage of assets
Michael Cordano Jackson Square Capital San Francisco Not listed Percentage of assets
Christopher Goodmacher Uprise San Francisco Not listed Hourly, Fixed fees
Giani Kurniawan Global Key Advisors San Francisco Not listed Percentage of assets
Jessica Chen Uprise San Francisco Not listed Hourly, Fixed fees
Josh Schein Global Key Advisors San Francisco Not listed Percentage of assets
Michael Russo Argos Wealth Advisors San Francisco Not listed Percentage of assets, Hourly
Valerija Martinovic Global Key Advisors San Francisco Not listed Percentage of assets
Daniel Krebs Atlas Capital Advisors San Francisco Not listed Percentage of assets, Performance-based fees
Gino Garcia Atlas Capital Advisors San Francisco Not listed Percentage of assets, Performance-based fees
Guillaume Decalf We Financial Group San Francisco Not listed Percentage of assets, Hourly
Leslie Krampert Atlas Capital Advisors San Francisco Not listed Percentage of assets, Performance-based fees
Nicolas Benit We Financial Group San Francisco Not listed Percentage of assets, Hourly
Russell Silvestri Atlas Capital Advisors San Francisco Not listed Percentage of assets, Performance-based fees

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