Prudent Financial Planning LLC at a glance
- One of 570 fee-only firms based in Florida in the Wellspent graph.
- 1 advisor is listed here, who holds the CFP.
- Its Form ADV reports 3 employees and 79 individual clients, 14 of them high net worth.
- Its average account is about $61,000 (assets it manages divided by its 278 accounts).
- Its ongoing planning fee starts at $3,300 a year, below the Florida median of $4,200.
- Its hourly rate of $500 is above the Florida median of $300.
- Its website says it's taking new clients.
Fee-only advisors in Florida · What fee-only advisors charge in Florida
Facts
| Based in | Naples, Florida |
|---|
Questions about Prudent Financial Planning LLC
How much does Prudent Financial Planning LLC charge?
Prudent Financial Planning LLC publishes these prices: ongoing planning: from $3,300 a year; one-time plan: from $495; hourly: $500 an hour; asset-based fee: 0.8% a year on the first tier of assets. We found this on its website, checked November 7, 2026.
How is Prudent Financial Planning LLC paid?
Prudent Financial Planning LLC's Form ADV says it is paid by: percentage of assets, hourly, fixed fees.
How many advisors does Prudent Financial Planning LLC have in the Wellspent public graph?
The Wellspent public graph lists 1 advisor at Prudent Financial Planning LLC.
What is the average account at Prudent Financial Planning LLC?
Prudent Financial Planning LLC's average account is about $61,000. That's the assets on its Form ADV divided by its 278 accounts.
What does Prudent Financial Planning LLC specialize in?
Prudent Financial Planning LLC's advisors and website list student loans, small business owners and divorce financial planning.
Is Prudent Financial Planning LLC accepting new clients?
Yes, according to Prudent Financial Planning LLC's website, checked November 7, 2026.
Prudent Financial Planning LLC fees
What the firm's own website says it charges, checked November 7, 2026. We keep a price only when the exact words stating it appear on the page.
| Ongoing planning | From $3,300 a year |
|---|---|
| One-time plan | From $495 |
| Hourly | $500 an hour |
| Asset-based fee | 0.8% a year on the first tier of assets |
| How it charges | Ongoing planning fee · One-time plans or projects · Percentage of assets · Hourly |
In the firm's words
"Ongoing Retainer Fee $275 *Monthly subscription fees adjusted annually" source
"Fees: $495 for Student Loan Analysis." source
"$500 per hour" source
"$0-1M = 0.80% AUM" source
For comparison, fee-only firms that publish prices charge a median of $4,500 a year for ongoing planning, $2,000 for a one-time plan, $300 an hour, or 1% of assets. See the fee report.
What its SEC filing says
| Paid by | Percentage of assets · Hourly · Fixed fees |
|---|---|
| Assets managed | $17 million |
| Individual clients | 65 |
| High-net-worth clients | 14 |
| Accounts managed | 278 |
| Employees | 3 |
| Planning clients | 51-100 |
| Financial planning | Offered |
| Form ADV filed | May 22, 2026 |
| SEC record | CRD 288500 |