Heartwood Financial Services
Sanford, Florida
Heartwood Financial Services at a glance
- One of 570 fee-only firms based in Florida in the Wellspent graph.
- 1 advisor is listed here, who holds the CFP.
- Its Form ADV reports 2 employees and 68 individual clients, 26 of them high net worth.
- Its average account is about $1.1 million (assets it manages divided by its 73 accounts).
- Its website says it's taking new clients.
Fee-only advisors in Florida · What fee-only advisors charge in Florida
Facts
| Based in | Sanford, Florida |
|---|---|
| Website | myheartwood.com |
| [email protected] | |
| Phone | (407) 878-7275 |
Questions about Heartwood Financial Services
How much does Heartwood Financial Services charge?
Heartwood Financial Services publishes these prices: one-time plan: from $1,500; asset-based fee: 1.25% a year on the first tier of assets. We found this on its website, checked October 28, 2026.
How is Heartwood Financial Services paid?
Heartwood Financial Services's Form ADV says it is paid by: percentage of assets, hourly, fixed fees.
How many advisors does Heartwood Financial Services have in the Wellspent public graph?
The Wellspent public graph lists 1 advisor at Heartwood Financial Services.
What is the average account at Heartwood Financial Services?
Heartwood Financial Services's average account is about $1.1 million. That's the assets on its Form ADV divided by its 73 accounts.
What does Heartwood Financial Services specialize in?
Heartwood Financial Services's advisors and website list retirement planning, estate & legacy planning and tax planning.
Is Heartwood Financial Services accepting new clients?
Yes, according to Heartwood Financial Services's website, checked October 28, 2026.
Heartwood Financial Services fees
What the firm's own website says it charges, checked October 28, 2026. We keep a price only when the exact words stating it appear on the page.
| One-time plan | From $1,500 |
|---|---|
| Asset-based fee | 1.25% a year on the first tier of assets |
| How it charges | Percentage of assets · One-time plans or projects |
In the firm's words
"This service is available for a fee of $1500 – $3,000" source
"Up to $300,000 1.25%" source
"Fees are assessed in arrears quarterly based on the percentage of assets under management." source
"Heartwood offers a stand-alone financial plan if investment management isn’t desired." source
For comparison, fee-only firms that publish prices charge a median of $4,500 a year for ongoing planning, $2,000 for a one-time plan, $300 an hour, or 1% of assets. See the fee report.
What its SEC filing says
| Paid by | Percentage of assets · Hourly · Fixed fees |
|---|---|
| Assets managed | $83 million |
| Individual clients | 42 |
| High-net-worth clients | 26 |
| Accounts managed | 73 |
| Employees | 2 |
| Planning clients | 51-100 |
| Financial planning | Offered |
| Form ADV filed | January 28, 2026 |
| SEC record | CRD 161998 |
Advisors at this firm (1)
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