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Firm

Heron Equity Management

Indialantic, Florida

Fee-only

Heron Equity Management at a glance

  • One of 570 fee-only firms based in Florida in the Wellspent graph.
  • 2 advisors are listed here.
  • Its Form ADV reports 2 employees and 63 individual clients, 8 of them high net worth.
  • Its average account is about $81,000 (assets it manages divided by its 63 accounts).

Fee-only advisors in Florida · What fee-only advisors charge in Florida

Facts

Based inIndialantic, Florida
Phone(321) 728-1196

Heron Equity Management fees

Heron Equity Management doesn't publish its prices on its website, or we couldn't confirm them word for word. Ask for its Form ADV Part 2A, which must describe its fees.

For comparison, fee-only firms that publish prices charge a median of $4,500 a year for ongoing planning, $2,000 for a one-time plan, $300 an hour, or 1% of assets. See the fee report.

What its SEC filing says

Paid byPercentage of assets · Hourly · Fixed fees · Performance-based fees
Assets managed$5 million
Individual clients55
High-net-worth clients8
Accounts managed63
Employees2
Planning clients1-10
Financial planningOffered
Form ADV filedMarch 10, 2026
SEC recordCRD 307350

Advisors at this firm (2)