W Wellspent Public advisor graph
Wellspent public graph/Who advisors serve/HENRY (High Earners, Not Rich Yet)
Who they serve

Fee-only advisors for henry (high earners, not rich yet)

HENRY households typically earn well into the top decile but haven't yet built the balance sheet that high earners later have. Common in mid-career tech, medicine, and law: the planning focus is wealth-building, tax discipline, equity-comp coordination, and avoiding the lifestyle creep that erodes the income asymmetry while it lasts.

By the numbers

The Wellspent public graph lists 143 fee-only financial advisors who work with henry (high earners, not rich yet) at 105 firms, most in Scottsdale, Lehi and Boston. 55% hold the CFP certification. Of the 143 with fees on file, 83% charge percentage of assets.

Advisors listed
143
Firms
105
Cities
104
Hold the CFP
55%
  • Other credentials: CFA 12% · CPA 4% · EA 1%
  • How they charge (of 143 with fees on file): percentage of assets 83% · flat fee or retainer 41% · one-time planning fee 36% · hourly 23%

Source: Wellspent public graph, data as of . Shares are of advisors listed here; an advisor can hold several credentials or fee types. Methodology

Advisors who work with henry (high earners, not rich yet)

Fee-only advisors who work with henry (high earners, not rich yet): advisor, firm, city, credentials, and fees
AdvisorFirmCityCredentialsFees
Anthony Syracuse Dynamic Financial Planning is a fee-only, fiduciary financial planning firm in Scottsdale, AZ specializing in equity compensation and financial planning for tech professionals and high earners in their 30s and 40s. Dynamic Financial Planning, LLC Scottsdale CFP One-time planning fee, Hourly
Chris Musick Personal CFO for faith-driven founders earning $300k+, helping you steward income, taxes, and wealth beyond the business. Purpose Financial Planning Fayetteville CFP, CKA Flat fee or retainer, Percentage of assets
Cody Murray Fee only fiduciary financial planning firm working with business owners. Stillwater Financial Stillwater CFP, MBA Flat fee or retainer, Percentage of assets
Eric Ross Modern wealth management integrating financial planning, tax planning, and investment management to help you live your best life. F2 Wealth Cincinnati CFP Percentage of assets, Flat fee or retainer
Evon Mendrin We help optometrists nationwide build thriving practices and lasting wealth through tailored financial planning and investment management. Optometry Wealth Advisors LLC Madera Certified Student Loan Professional, CFP Flat fee or retainer, Hourly
Justin May Tax-focused wealth management for executives & founders Old Peak Finance Chapel Hill CFP, MBA Flat fee or retainer, Percentage of assets
Kevin Estes Kevin Estes, CFP®, CCFC, MBA is an hourly financial planner who helps tech professionals and their families live great lives. Scaled Finance, LLC Bellevue CFP, MBA Hourly
Michal Skowronski Comprehensive Wealth Planning for High-Income Professionals and Retirees Skylark Wealth, LLC San Francisco CFP Percentage of assets, Flat fee or retainer
Chad Holmes Flat fee - fee only - fiduciary - Life Audit Creator Formula Wealth Fairhope CFP, CPA Flat fee or retainer, One-time planning fee
Chris Diodato WELLth is a flat fee, fiduciary financial planner located in Palm Beach Gardens, Florida and serving clients nationally WELLth Financial Planning Palm Beach Gardens CFP, CFA Flat fee or retainer
Ryan Johnson We help successful professionals and families simplify their finances, make confident decisions, and align their money with the life they want to live. Hundred Financial Planning Grand Rapids CFP One-time planning fee, Percentage of assets
Brian Seymour Guiding First-Generation Wealth Builders Prosperitage Wealth Mcdonough CFP, ChFC, RICP Percentage of assets, Flat fee or retainer
Joel Cundick I am part of a team that transforms personal and financial dreams into goals, and goals into reality, working to build one million ideal futures for our clients, our team, and the communities we serve. Savant Wealth Management Phoenix AIF, CFP, CPA/PFS, CFA Percentage of assets, Flat fee or retainer
Seth Shepherd "Financial Advisor" didn't make sense to us, so we built Pillar Wealth to reflect people in 2026 instead of 1990. Don't be stuck in the past with an old, outdated formula that incentivizes laziness. Avoid any AUM model. Avoid someone labeled "Financial Advisor" who sells products like insurance. Pillar Wealth Franklin CFP Hourly, One-time planning fee
Travis Allen Fiduciary Financial Planning & Investment Management. Custom Wealth Planners Ankeny CFA, CFP, RICP Percentage of assets, One-time planning fee
Alissa Maizes Amplify My Wealth Boca Raton CFP, JD Ongoing planning fee, One-time planning fee
Brett Polzin Eight Peaks Wealth Management Parker CFP, EA Percentage of assets, Flat fee or retainer
Chelsea Ransom-Cooper Zenith Wealth Partners provides a flexible retirement planning and investment management approach that inspires our clients to take financial action. Zenith Wealth Partners Philadelphia CFP Percentage of assets, Flat fee or retainer
Ian Wild All-Pro Advisors LLC Gibsonia CFP Percentage of assets
Jake Skelhorn Tax-smart financial advice for high-earners and pre-retirees Spark Wealth Advisors Jacksonville CFP Percentage of assets, Flat fee or retainer
Lei Deng Efficient financial plans and investing for busy skilled trades professionals Core Planning, LLC Saint Louis CFP, CFA Percentage of assets, Flat fee or retainer
John Losen Bespoke Financial Planning, LLC Wayne CFP Ongoing planning fee
Ryan Weiser Weiser Financial Planning LLC Lewis Center CASL, CDFA, CFP, ChFC Percentage of assets, Ongoing planning fee
Skyler Denny Legacy Financial Designs, LLC The Woodlands CFP Percentage of assets, Fixed fees
Colin Moynahan TWENTY FIFTY CAPITAL, LLC Mount Pleasant CFP Percentage of assets, Fixed fees
Eric Roberge Use our strategies to make optimal financial decisions that allow you you live well today while planning responsibly for tomorrow. Beyond Your Hammock LLC Boston CFP Subscription, Flat fee or retainer
Andrew Kerns Accountable Financial Planning LLC Westerville CFP Flat fee or retainer, Ongoing planning fee
Andy Moran Ad Astra Financial Planning specializes in helping tech professionals navigate RSUs, stock options, tender offers, IPOs, and financial independence. We are a flat-fee, fee-only, fiduciary firm - we don't receive commissions or kickbacks or charge based on a percentage of your assets. Ad Astra Financial Planning Santa Rosa CFP Flat fee or retainer, Subscription
Caleb Bogia-Curles Financial Advice for Millennial and Gen X Entrepreneurs with ADHD Focused Founders Wealth Planning MOUNT JOY CFP Percentage of assets, Flat fee or retainer
Cayden McLaughlin Helping 7-Figure Internet Entrepreneurs & Creators Build Wealth, Pay Less Tax, and Retire Early WealthAdvisor365 Fort Lauderdale CFP One-time planning fee, Subscription
Matthew Etzler Etzler Financial Advisors is a fee-only fiduciary firm providing comprehensive, conflict-free financial planning on a time-based model, helping clients make informed decisions and achieve peace of mind without sales or asset-based fees. Etzler Financial Advisors, LLC Red Bluff CFP Hourly, Subscription
Max Novak Flat-fee. Fiduciary. Life-centered planning. Novak Financial Partners Carterville CFP Flat fee or retainer, Subscription
Steven Balch Helping you organize your financial life so you can focus on what truly matters Not listed Ramsey CFP Percentage of assets, One-time planning fee
Vrishin Subramaniam Helping immigrants align their money and their life CapitalWe Arlington CFP Flat fee or retainer, Hourly
Aiden Boorstein RockCrest Financial Turnersville CFP Flat fee or retainer, Ongoing planning fee
Bennett Stein Stein Financial LLC Miramar Beach CFP, CPA Percentage of assets
Kyle Kuyat Defining Wealth Franklin CFP Flat fee or retainer, One-time planning fee
Lindy Venustus Create, LLC Bloomington CFP Ongoing planning fee
Nathan Mateer Helping people understand their financial situation and showing them the real-world impact it has on their lives Generations Financial Management Heath CFP Percentage of assets, One-time planning fee
Steven Boorstein RockCrest Financial Turnersville CFP Flat fee or retainer, Ongoing planning fee
Addison Delage CAPTRUST is a leading independent investment research and advisory firm providing comprehensive wealth management services to individuals and institutions. CAPTRUST Raleigh CFA, CFP, CPA Flat fee or retainer, Percentage of assets
Bjorn Amundson A systematic approach to financial planning and investment overview Quarry Hill Advisors St Paul CFP Percentage of assets
Carman Kubanda Holistic Financial, Tax, Estate, Business Planning from a boutique firm. Innovative Wealth Building Fort Worth CFP Percentage of assets, Subscription
Dru Burns Drucker Wealth Mahwah CFP Percentage of assets
Garrett Smith Low Cost Direct Indexing and Securities Backed Lending and related services. PLAN for your future, KEEP more for your family, GROW for generations. Your Investment partner that manages your money like our own while considering taxes, estate, and business strategies. Ascend Investment Partners Ogden CFP Percentage of assets, Hourly
Gideon Drucker Drucker Wealth Mahwah CFP Percentage of assets
Guilian DiLeonardo Tax-efficient Wealth Management for high-income ($500k+) executives Liberty One Wealth Advisors Philadelphia CFP Percentage of assets, Flat fee or retainer
Joe Ciliberti Helping Families & Business Owners Plan Retirement and Major Liquidity Events Thayer Partners, LLC Wyndmoor CFP Percentage of assets
Jordan Haines Drucker Wealth Kuna CFP Percentage of assets
Lauren Overzet We deliver a boutique planning experience for highly-compensated individuals and high-net-worth families who desire the partnership, service and knowledge of a team of financial professionals. Civic Financial Boston CFA, CFP Percentage of assets, One-time planning fee

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