Max Novak
Flat-fee. Fiduciary. Life-centered planning.
Novak Financial Partners · Carterville, Illinois
Max Novak is a fee-only financial advisor at Novak Financial Partners in Carterville, Illinois, who holds the CFP credential. Max charges a flat fee or retainer and a subscription (ongoing planning from $4,000 a year and no asset minimum) and focuses on small business owners, retirement planning and pension planning.
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Specialties
Who they serve
- HENRY (High Earners, Not Rich Yet)
- Early-career professionals
- Pre-retirees
- Retirees
- Executives
- Founders
- High earners
About
Novak Financial Partners is a flat-fee, fiduciary financial planning firm helping professionals and families nationwide align their money with what matters most. Based in Carbondale, Illinois, we specialize in life-centered financial planning that empowers you to live fully today while planning intentionally for tomorrow. Whether you're navigating equity comp, saving for your children's future, or preparing for retirement, we bring clarity and confidence to your next financial decision. Advisory services offered through Core Planning LLC, a Registered Investment Advisor.
Services
- 401(k) & IRA Management
- Asset Allocation
- Cash Flow Planning
- College/Education Planning
- Estate Planning
- Education Planning
- Financial Planning
- Insurance Planning
- Investment Management
- Portfolio Rebalancing
- Retirement Planning
- Social Security Planning
- Tax Strategy
- Charitable Giving
- Debt Management
- Financial Advice & Coaching
- Insurance/Risk Management
- Pension Planning
- Portfolio Management
- Risk Management
- Stock Option Planning
Facts
| Firm | Novak Financial Partners |
|---|---|
| Based in | Carterville, Illinois |
| Fee model | Flat fee or retainer · Subscription |
| Fees (firm's website) | Ongoing planning from $4,000 a year · No asset minimum |
| Works virtually | Yes |
| Accepting new clients | Yes |
| Assets under management | $100M - $500M |
| Firm founded | 2024 |
| Firm size | 2 - 5 employees |
| Credentials | CFP |
| Investment approach | Passive management |
| SEC registration | Investment adviser representative in AL, CA, CO, IA, IL, IN, MD, MI, MO, NY, OH, PA, SC, TX, VA, WA · CRD 7050977 |
| Exams passed | Series 65 (2018) |
| Firm size | 65 employees |
| Disclosures | None reported |
| Website | www.novakfinancialpartners.com |
| Profile |
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Questions about Max
Is Max Novak a fee-only financial advisor?
Yes. Max Novak is listed in the public advisor directory (listed as fee-only). SEC records as of October 27, 2026 show no broker registration and no commission compensation reported by Max's firm.
How does Max charge for financial advice?
Max charges a flat fee or retainer and a subscription.
How much does Max charge?
According to Novak Financial Partners's website, checked October 28, 2026: ongoing planning from $4,000 a year; no asset minimum.
Does Max work with clients virtually?
Yes. Novak Financial Partners says on its website that it works with clients remotely.
Where is Max Novak based?
Max Novak is based in Carterville, Illinois.
What does Max specialize in?
Max's specialties include small business owners, retirement planning, pension planning, equity compensation, tax planning and estate & legacy planning. Max works with HENRY (High Earners, Not Rich Yet), early-career professionals, pre-retirees, retirees and executives.
What credentials does Max Novak hold?
Max Novak holds the CFP credential.
Is Max Novak registered with the SEC?
Yes. Max Novak is registered as an investment adviser representative in AL, CA, CO, IA, IL, IN, MD, MI, MO, NY, OH, PA, SC, TX, VA and WA (CRD 7050977), per SEC Investment Adviser Public Disclosure data as of October 27, 2026.
How much does Novak Financial Partners manage?
Novak Financial Partners reports $100M - $500M in assets under management.
How do I contact Max Novak?
Through Max's website, www.novakfinancialpartners.com.
What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms
Where this information comes from
- Public advisor directory : listed as fee-only
- Novak Financial Partners website : specialties, clients served, and fees, checked October 28, 2026
- SEC Investment Adviser Public Disclosure : registration, exams, and the firm's Form ADV, data as of October 27, 2026
- Directory listing last checked April 25, 2026.
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