Lily Zhang
DiversiFi Capital · Los Altos, California
Lily Zhang is a fee-only financial advisor at DiversiFi Capital in Los Altos, California, who holds the CFP credential. Lily charges an ongoing planning fee and a percentage of assets (ongoing planning from $2,100 a year and one-time plans from $500) and focuses on equity compensation, tax planning and founders (pre-exit).
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Specialties
Who they serve
- Tech employees
- Executives
- Founders
- High earners
Facts
| Firm | DiversiFi Capital |
|---|---|
| Based in | Los Altos, California |
| Fee model | Ongoing planning fee · Percentage of assets |
| Fees (firm's website) | Ongoing planning from $2,100 a year · One-time plans from $500 |
| Accepting new clients | Yes |
| Assets under management | $671.4M across 966 accounts |
| Credentials | CFP |
| SEC registration | Investment adviser representative in CA · CRD 7154533 |
| Exams passed | Series 65 (2019) |
| Firm size | 13 employees |
| Disclosures | None reported |
| Website | www.diversificapital.com |
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Questions about Lily
Is Lily Zhang a fee-only financial advisor?
Yes, according to SEC records as of October 29, 2026: Lily holds no broker registration, and DiversiFi Capital reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.
How does Lily charge for financial advice?
Lily charges an ongoing planning fee and a percentage of assets.
How much does Lily charge?
According to DiversiFi Capital's website, checked October 30, 2026: ongoing planning from $2,100 a year; one-time plans from $500.
Where is Lily Zhang based?
Lily Zhang is based in Los Altos, California.
What does Lily specialize in?
Lily's specialties include equity compensation, tax planning, founders (pre-exit) and retirement planning. Lily works with tech employees, executives, founders and high earners.
What credentials does Lily Zhang hold?
Lily Zhang holds the CFP credential.
Is Lily Zhang registered with the SEC?
Yes. Lily Zhang is registered as an investment adviser representative in CA (CRD 7154533), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.
How much does DiversiFi Capital manage?
DiversiFi Capital reports $671.4M across 966 accounts in assets under management.
How do I contact Lily Zhang?
Through Lily's website, www.diversificapital.com.
What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms
Where this information comes from
- SEC adviser records : the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- DiversiFi Capital website : specialties, clients served, and fees, checked October 30, 2026
- SEC Investment Adviser Public Disclosure : registration, exams, and the firm's Form ADV, data as of October 29, 2026
- Directory listing last checked October 30, 2026.
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