Emily Nilsson
Hourly, project or ongoing planning that centers the person, helping clients build a healthier, more personal relationship with money.
Brava Financial, LLC · San Diego, California
Emily Nilsson is a fee-only financial advisor at Brava Financial, LLC in San Diego, California, who holds the CDFA, CFP and JD credentials. Emily charges a one-time planning fee and hourly fees (ongoing planning from $5,000 a year and one-time plans from $3,000) and focuses on estate & legacy planning, tax planning and small business owners.
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Specialties
Who they serve
- Founders
About
Kelly Nilsson believes money itself isn't complicated, but people's relationship with it is. In Kelly's view, the financial industry has kept the spotlight on money rather than the person, and Kelly's role is to support, guide, inform and empower clients to bring money into their lives in a personal, affirming way.
Kelly's finance career began in 1992 and has included work with thousands of professionals and clients at companies large and small. Kelly holds a BA in International Relations from Mount Holyoke College, has held the CFP® designation since 2003 and earned a Juris Doctor from St. Francis School of Law in 2018. Advice is available hourly, by project or on an ongoing basis.
Family, curiosity and trust are Kelly's highest values, and favorite moments include hiking the Northern California mountains with husband Martin and son Sebastian and sharing laughs with Kelly's sisters and mom.
Facts
| Firm | Brava Financial, LLC |
|---|---|
| Based in | San Diego, California |
| Fee model | One-time planning fee · Hourly |
| Fees (firm's website) | Ongoing planning from $5,000 a year · One-time plans from $3,000 · $450 an hour |
| Fees (Advice-Only Network profile) | One-time plans from $5,000 · $450 an hour |
| Works virtually | Yes, and meets in person |
| Accepting new clients | Yes |
| Credentials | CDFA · CFP · JD |
| SEC registration | Investment adviser representative in CA, MA, TX, WA · CRD 2328116 |
| Exams passed | Series 63 (1993) · Series 65 (2002) |
| Firm size | 1 employee |
| Disclosures | None reported |
| Website | bravafinancialplans.com |
| Profile |
How Emily's firm compares
- Ongoing planning starts at $5,000 a year, below the California median of $6,000 for fee-only firms that publish prices.
- A one-time plan starts at $3,000, above the California median of $2,500 for fee-only firms that publish prices.
- The hourly rate is $450, above the California median of $300 for fee-only firms that publish prices.
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Questions about Emily
Is Emily Nilsson a fee-only financial advisor?
Yes. Emily Nilsson is listed in the NAPFA directory (NAPFA admits only fee-only advisors), the XY Planning Network directory (XYPN members are fee-only) and the Advice-Only Network (advice-only practices, no product sales). SEC records as of October 27, 2026 show no broker registration and no commission compensation reported by Emily's firm.
How does Emily charge for financial advice?
Emily charges a one-time planning fee and hourly fees.
How much does Emily charge?
According to Brava Financial, LLC's website, checked October 28, 2026: ongoing planning from $5,000 a year; one-time plans from $3,000; $450 an hour.
Does Emily work with clients virtually?
Yes. Emily's Advice-Only Network profile says they meet with clients virtually and in person.
Where is Emily Nilsson based?
Emily Nilsson is based in San Diego, California.
What does Emily specialize in?
Emily's specialties include estate & legacy planning, tax planning, small business owners, real estate investors, retirement planning and crypto & digital assets. Emily works with founders.
What credentials does Emily Nilsson hold?
Emily Nilsson holds the CDFA, CFP and JD credentials.
Is Emily Nilsson registered with the SEC?
Yes. Emily Nilsson is registered as an investment adviser representative in CA, MA, TX and WA (CRD 2328116), per SEC Investment Adviser Public Disclosure data as of October 27, 2026.
How do I contact Emily Nilsson?
Through Emily's website, bravafinancialplans.com.
What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms
Where this information comes from
- NAPFA directory listing : NAPFA admits only fee-only advisors
- XY Planning Network directory listing : XYPN members are fee-only
- Advice-Only Network listing : advice-only practices, no product sales
- Brava Financial, LLC website : specialties, clients served, and fees, checked October 28, 2026
- SEC Investment Adviser Public Disclosure : registration, exams, and the firm's Form ADV, data as of October 27, 2026
- Directory listing last checked April 21, 2026.
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