Yes, by its own filings: Facet is paid a flat yearly membership fee by its members, takes no commissions, and has no broker-dealer or insurance business. Its tiers run from $2,600 to $8,700 a year, with investment management included, which puts its entry price near the lower end of what fee-only planners charge for ongoing planning (median $4,500, middle half $2,400 to $7,200). The filings note a few things worth knowing, covered below.
Fee-only means the client is the only one paying: no commissions and no other payments tied to the products you’re advised to buy, to the firm or its related companies. Facet, which managed about $8.7 billion as of September 30, 2026, charges a subscription price rather than a share of your assets.
How Facet is paid
Facet Wealth, Inc. (CRD 285961) is an SEC-registered investment adviser. Its Form ADV Part 1, filed October 2, 2026, reports one kind of pay: fixed fees (Item 5E). A percentage of assets and commissions aren’t checked. Under other business (Item 6A), nothing is checked: Facet isn’t a broker-dealer, an insurance agent or anything else. Item 7A reports no related financial companies. Its brochure says “Neither Facet nor any management persons of Facet are registered” with a broker-dealer.
The Form CRS (October 2, 2026) says planning fees “generally range from $2,600 to $10,000 annually” depending on your needs, and that “the planning fee paid to us does not vary based on the amount of investments managed.” If Facet manages your investments, that’s included. On the planners: they’re “paid a flat annual salary and bonus based on Member retention and Member satisfaction rather than commissionable product sales or assets under management.”
The brochure (Item 11) adds: “Neither Facet nor any related person of Facet recommends, buys, or sells for Member accounts, securities in which Facet or any related person of Facet has a material financial interest.”
What else the filings disclose
Add-on services. Facet offers estate planning documents and tax filing through outside firms, included in some tiers or sold separately. The brochure says “the fee Facet charges for these services generally exceeds the fee charged to Facet by the third-party service provider,” and calls that a conflict of interest. You pay the markup; no product company does.
Custodians and investors. Facet mostly uses Apex Clearing to hold accounts, and the brochure says Apex is also an investor in Facet. Like many advisers, Facet receives support services and technology from its custodians at no cost. Warburg Pincus owns more than 25% of Facet.
Insurance referrals. Facet refers members to Policygenius for insurance quotes and says it receives no cash for those referrals.
Direct indexing. At some tiers, an outside sub-adviser, Orion, runs direct indexing and charges up to 0.15% a year; Facet says it doesn’t share in that fee.
Disciplinary history. The Form CRS answers “Yes” to legal or disciplinary history for the firm or its professionals. The details are in Item 9 of the brochure and on the SEC’s adviser search.
What Facet costs
Facet’s published tiers, from its pricing page:
| Membership | Yearly fee | What it adds |
|---|---|---|
| Core | $2,600 | A CFP professional, 3 meetings in year one, 1 a year after |
| Plus | $5,500 | A dedicated CFP team, tax filing, equity compensation planning, 2 meetings a year after year one |
| Complete | $8,700 | A dedicated CFP professional, 4 meetings a year, direct indexing, a tax-savings analysis |
There’s a $300 enrollment fee if you pay quarterly, waived if you pay for the year up front. The estate planning add-on is $1,200, then $100 a year. Facet’s pricing page also showed lower promotional prices ending October 31, 2026, and its brochure says members in the same tier can pay different fees because of older prices, promotions and “subjective pricing discretion.” Ask for your price in writing.
Because the fee doesn’t change with your balance, how it compares with a percentage fee depends on what you have invested. At the 1% median, a percentage-fee advisor charges $5,000 a year on $500,000 and $10,000 on $1 million; Facet Plus costs $5,500 at either balance. Facet’s own brochure makes the point in the other direction: for small balances, its flat fee “may be in excess of the 2% asset-based fee industry standard,” and the same services “could be available from other advisers at lower fees.” Our guide to subscription financial planning costs explains how these prices are usually built.
Who Facet may suit
- People who want ongoing planning and investment management for one predictable price, whatever their balance.
- Earners with equity pay, a growing family or other moving parts who want a dedicated CFP professional or team (Plus or Complete).
- Households who would pay more under a percentage fee, typically those with several hundred thousand dollars or more invested.
It fits less well if you have one question to answer, where a one-time plan at a median $2,000 or hourly advice at $300 an hour costs less. Memberships are annual and non-refundable, so read the agreement before you sign.
How to check it yourself
- Read Facet’s Form CRS and brochure on the SEC’s adviser search. Items 5, 10, 12 and 14 of the brochure cover fees, affiliations and other payments.
- In Form ADV Part 1, check Item 5E (how Facet is paid), Item 6A (other businesses) and Item 7A (related companies). Our guide to telling whether an advisor is fee-only shows where each one is.
- Look up your assigned planner on the same site to see their registrations and any history.
- Ask: “What will I pay in year one, including enrollment and add-ons, and in year two?” and “What happens to my accounts and fees if I leave?” More in our questions to ask a financial advisor.
To compare Facet with other flat-fee firms, see what flat-fee financial advisors cost, flat fee vs percentage of assets and virtual financial advisors.
Compare similar firms
Other fund companies and digital advisers we’ve checked against the fee-only definition: Vanguard, Fidelity, Schwab, Betterment, Wealthfront, Empower, TIAA. See all 50 firms.