Firm
Penney Financial
Houston, Texas
Fee-only
Penney Financial at a glance
- One of 690 fee-only firms based in Texas in the Wellspent graph.
- 4 advisors are listed here; 3 of 4 hold the CFP.
- Its Form ADV reports 3 employees and 109 individual clients, 96 of them high net worth.
- Its average account is about $653,000 (assets it manages divided by its 465 accounts).
- Its ongoing planning fee starts at $5,000 a year, above the Texas median of $3,000.
- Its hourly rate of $450 is above the Texas median of $250.
Fee-only advisors in Texas · What fee-only advisors charge in Texas
Facts
| Based in | Houston, Texas |
|---|---|
| Website | penneyfinancial.com |
| [email protected] | |
| Phone | (713) 300-5165 |
Penney Financial fees
What the firm's own website says it charges, checked October 28, 2026. We keep a price only when the exact words stating it appear on the page.
| Ongoing planning | From $5,000 a year |
|---|---|
| One-time plan | From $3,600 |
| Hourly | $450 an hour |
| Asset-based fee | 0.65% a year on the first tier of assets |
| How it charges | Percentage of assets · Flat fee · Hourly · One-time plans or projects · Ongoing planning fee |
In the firm's words
"Initial Financial Plan: $450/hour" source
"(8 hour minimum)" source
"< $1 million $5,000" source
"$0 - $1.5 million 0.65%" source
For comparison, fee-only firms that publish prices charge a median of $4,500 a year for ongoing planning, $2,000 for a one-time plan, $300 an hour, or 1% of assets. See the fee report.
What its SEC filing says
| Paid by | Percentage of assets · Hourly · Fixed fees |
|---|---|
| Assets managed | $304 million |
| Individual clients | 13 |
| High-net-worth clients | 96 |
| Accounts managed | 465 |
| Employees | 3 |
| Planning clients | 26-50 |
| Registered with | The SEC (801-122353) |
| Financial planning | Offered |
| Form ADV filed | September 24, 2026 |
| SEC record | CRD 282084 |