Firm
Kardinal Financial
Madison, Wisconsin
Fee-only
Kardinal Financial at a glance
- One of 150 fee-only firms based in Wisconsin in the Wellspent graph.
- 1 advisor is listed here, who holds the CFP.
- Its Form ADV reports 1 employee and 19 individual clients, 3 of them high net worth.
- Its average account is about $451,000 (assets it manages divided by its 20 accounts).
- Its ongoing planning fee starts at $7,200 a year, above the Wisconsin median of $3,000.
- It works with clients virtually as well as in person.
Fee-only advisors in Wisconsin · What fee-only advisors charge in Wisconsin
Facts
| Based in | Madison, Wisconsin |
|---|---|
| Website | kardinalfinancial.com |
| [email protected] | |
| Phone | (608) 405-6375 |
Kardinal Financial fees
What the firm's own website says it charges, checked October 28, 2026. We keep a price only when the exact words stating it appear on the page.
| Ongoing planning | From $7,200 a year |
|---|---|
| One-time plan | From $3,500 |
| How it charges | Flat fee · Ongoing planning fee · One-time plans or projects |
In the firm's words
"Individuals: $7,200/yr" source
"$3,500 - $5,000" source
"Best-suited to those with >$500k of investable assets." source
"comprehensive relationships are available for a flat annual fee" source
For comparison, fee-only firms that publish prices charge a median of $4,500 a year for ongoing planning, $2,000 for a one-time plan, $300 an hour, or 1% of assets. See the fee report.
What its SEC filing says
| Paid by | Fixed fees |
|---|---|
| Assets managed | $9 million |
| Individual clients | 16 |
| High-net-worth clients | 3 |
| Accounts managed | 20 |
| Employees | 1 |
| Planning clients | 26-50 |
| Financial planning | Offered |
| Form ADV filed | March 21, 2026 |
| SEC record | CRD 316730 |