Firm
East Rock Financial Services
Santa Cruz, California
Fee-only
East Rock Financial Services at a glance
- One of 1,191 fee-only firms based in California in the Wellspent graph.
- 2 advisors are listed here; all hold the CFP.
- Its Form ADV reports 4 employees and 39 individual clients, 34 of them high net worth.
- Its average account is about $715,000 (assets it manages divided by its 190 accounts).
Fee-only advisors in California · What fee-only advisors charge in California
Facts
| Based in | Santa Cruz, California |
|---|---|
| Website | eastrockfinancial.com |
| [email protected] | |
| Phone | (415) 779-2008 |
East Rock Financial Services fees
What the firm's own website says it charges, checked October 30, 2026. We keep a price only when the exact words stating it appear on the page.
| One-time plan | From $4,750 |
|---|---|
| Asset-based fee | 0.75% a year on the first tier of assets |
| How it charges | Flat fee · Percentage of assets |
In the firm's words
"We charge a flat fee between $4,750 and $6,750, depending on complexity." source
"fees are 0.75% per year for the first $1 million, 0.50% for the next $9 million" source
"We charge a flat fee between $4,750 and $6,750, depending on complexity." source
"fees are 0.75% per year for the first $1 million, 0.50% for the next $9 million" source
For comparison, fee-only firms that publish prices charge a median of $4,500 a year for ongoing planning, $2,000 for a one-time plan, $300 an hour, or 1% of assets. See the fee report.
What its SEC filing says
| Paid by | Percentage of assets · Hourly · Fixed fees |
|---|---|
| Assets managed | $136 million |
| Individual clients | 5 |
| High-net-worth clients | 34 |
| Accounts managed | 190 |
| Employees | 4 |
| Planning clients | 26-50 |
| Registered with | The SEC (801-132755) |
| Financial planning | Offered |
| Form ADV filed | March 2, 2026 |
| SEC record | CRD 147949 |