Sonja Breeding
Rebalance · Palo Alto, California
Sonja Breeding is a fee-only financial advisor at Rebalance in Palo Alto, California, who holds the CFP credential. Sonja charges a percentage of assets (a $1,000,000 asset minimum) and focuses on retirement planning, estate & legacy planning and tax planning.
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Specialties
Who they serve
- Pre-retirees
Facts
| Firm | Rebalance |
|---|---|
| Based in | Palo Alto, California |
| Fee model | Percentage of assets |
| Fees (firm's website) | A $1,000,000 asset minimum |
| Accepting new clients | Yes |
| Assets under management | $1.93B across 1,727 accounts |
| Credentials | CFP |
| SEC registration | Investment adviser representative in CA · CRD 4746458 |
| Exams passed | Series 65 (2003) |
| Firm size | 18 employees |
| Disclosures | None reported |
| Website | www.rebalance360.com |
| Profile |
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Questions about Sonja
Is Sonja Breeding a fee-only financial advisor?
Yes, according to SEC records as of October 29, 2026: Sonja holds no broker registration, and Rebalance reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.
How does Sonja charge for financial advice?
Sonja charges a percentage of assets.
How much does Sonja charge?
According to Rebalance's website, checked October 30, 2026: a $1,000,000 asset minimum.
Where is Sonja Breeding based?
Sonja Breeding is based in Palo Alto, California.
What does Sonja specialize in?
Sonja's specialties include retirement planning, estate & legacy planning and tax planning. Sonja works with pre-retirees.
What credentials does Sonja Breeding hold?
Sonja Breeding holds the CFP credential.
Is Sonja Breeding registered with the SEC?
Yes. Sonja Breeding is registered as an investment adviser representative in CA (CRD 4746458), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.
How much does Rebalance manage?
Rebalance reports $1.93B across 1,727 accounts in assets under management.
How do I contact Sonja Breeding?
Through Sonja's website, www.rebalance360.com.
What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms
Where this information comes from
- SEC adviser records : the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- Rebalance website : specialties, clients served, and fees, checked October 30, 2026
- SEC Investment Adviser Public Disclosure : registration, exams, and the firm's Form ADV, data as of October 29, 2026
- Directory listing last checked October 30, 2026.
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