Keith Hensley
Clear, actionable plans for pre-retirees and retirees, offered through an ongoing flat-fee relationship or a one-time project.
Florida Financial Planning · Winter Garden, Florida
Keith Hensley is a fee-only financial advisor at Florida Financial Planning in Winter Garden, Florida, who holds the CFP credential. Keith charges a subscription, a one-time planning fee and hourly fees (ongoing planning from $6,000 a year and one-time plans from $3,000) and focuses on retirement planning, tax planning and estate & legacy planning.
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Specialties
Who they serve
- Pre-retirees
- Retirees
- High earners
About
Keith Hensley founded Florida Financial Planning after more than a decade in the financial industry, where he served hundreds of individuals and families of different ages, wealth levels, educational backgrounds and lifestyles. He left the corporate world to offer advice built on relationships, with no product sales and a sensible fee.
Keith works with pre-retirees and retirees, as well as people still building wealth. He takes time to learn what matters most to each family, then builds or updates a plan that is clear and actionable. The focus stays on what clients can control, smart tax moves and keeping the process simple. His process is transparent so clients know what to expect, and he offers both an ongoing flat-fee relationship and project-based work.
Keith lives in Winter Garden with his wife and son. He enjoys the gym, golf and college football and basketball.
Facts
| Firm | Florida Financial Planning |
|---|---|
| Based in | Winter Garden, Florida |
| Fee model | Subscription · One-time planning fee · Hourly |
| Fees (firm's website) | Ongoing planning from $6,000 a year · One-time plans from $3,000 · $300 an hour · Typically works with clients with $500,000 or more |
| Fees (Advice-Only Network profile) | Subscription from $1,500 a quarter · One-time plans from $5,000 · $300 an hour |
| Works virtually | Yes |
| Accepting new clients | Yes |
| Credentials | CFP |
| SEC registration | Investment adviser representative · CRD 6053798 |
| Exams passed | Series 66 (2014) |
| Firm size | 1 employee |
| Disclosures | None reported |
| Website | floridafinancialplan.com |
| Profile |
How Keith's firm compares
- Ongoing planning starts at $6,000 a year, above the Florida median of $4,200 for fee-only firms that publish prices.
- A one-time plan starts at $3,000, above the Florida median of $2,500 for fee-only firms that publish prices.
- The hourly rate is $300, in line with the Florida median of $300 for fee-only firms that publish prices.
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Questions about Keith
Is Keith Hensley a fee-only financial advisor?
Yes. Keith Hensley is listed in the XY Planning Network directory (XYPN members are fee-only) and the Advice-Only Network (advice-only practices, no product sales). SEC records as of October 27, 2026 show no broker registration and no commission compensation reported by Keith's firm.
How does Keith charge for financial advice?
Keith charges a subscription, a one-time planning fee and hourly fees.
How much does Keith charge?
According to Florida Financial Planning's website, checked October 28, 2026: ongoing planning from $6,000 a year; one-time plans from $3,000; $300 an hour; typically works with clients with $500,000 or more.
Does Keith work with clients virtually?
Yes. Florida Financial Planning says on its website that it works with clients remotely.
Where is Keith Hensley based?
Keith Hensley is based in Winter Garden, Florida.
What does Keith specialize in?
Keith's specialties include retirement planning, tax planning, estate & legacy planning and flat-fee planning. Keith works with pre-retirees, retirees and high earners.
What credentials does Keith Hensley hold?
Keith Hensley holds the CFP credential.
Is Keith Hensley registered with the SEC?
Yes. Keith Hensley is registered as an investment adviser representative (CRD 6053798), per SEC Investment Adviser Public Disclosure data as of October 27, 2026.
How do I contact Keith Hensley?
Through Keith's website, floridafinancialplan.com.
What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms
Where this information comes from
- XY Planning Network directory listing : XYPN members are fee-only
- Advice-Only Network listing : advice-only practices, no product sales
- Florida Financial Planning website : specialties, clients served, and fees, checked October 28, 2026
- SEC Investment Adviser Public Disclosure : registration, exams, and the firm's Form ADV, data as of October 27, 2026
- Directory listing last checked April 21, 2026.
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