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Advisor

Diana Apostolova

Rochester Investments · Rochester, New York

Diana Apostolova is a fee-only financial advisor at Rochester Investments in Rochester, New York. Diana charges a percentage of assets and hourly fees and focuses on retirement planning, divorce financial planning and small business owners.

Percentage of assetsHourly Fee-only

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Specialties

Who they serve

  • Pre-retirees
  • Retirees
  • Mid-life transitions
  • Divorced individuals

Facts

FirmRochester Investments
Based in Rochester, New York
Fee modelPercentage of assets · Hourly
Accepting new clientsYes
Assets under management$69.5M across 300 accounts
SEC registration Investment adviser representative in NY, TX · CRD 6247608
Exams passedSeries 66 (2014)
Firm size1 employee
Disclosures Reported; see the SEC record
Websiterochesterinvestments.com
LinkedInProfile

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Questions about Diana

Is Diana Apostolova a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Diana holds no broker registration, and Rochester Investments reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

How does Diana charge for financial advice?

Diana charges a percentage of assets and hourly fees.

Where is Diana Apostolova based?

Diana Apostolova is based in Rochester, New York.

What does Diana specialize in?

Diana's specialties include retirement planning, divorce financial planning, small business owners, estate & legacy planning and tax planning. Diana works with pre-retirees, retirees, mid-life transitions and divorced individuals.

Is Diana Apostolova registered with the SEC?

Yes. Diana Apostolova is registered as an investment adviser representative in NY and TX (CRD 6247608), per SEC Investment Adviser Public Disclosure data as of October 29, 2026. The record lists disclosures; see the SEC record for details.

How much does Rochester Investments manage?

Rochester Investments reports $69.5M across 300 accounts in assets under management.

How do I contact Diana Apostolova?

Through Diana's website, rochesterinvestments.com.

What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms

Where this information comes from

  • SEC adviser records : the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
  • Rochester Investments website : specialties, clients served, and fees, checked October 30, 2026
  • SEC Investment Adviser Public Disclosure : registration, exams, and the firm's Form ADV, data as of October 29, 2026
  • Directory listing last checked October 30, 2026.

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