Firm
Wills Financial Group
Richmond, Virginia
Fee-only
Wills Financial Group at a glance
- One of 305 fee-only firms based in Virginia in the Wellspent graph.
- 4 advisors are listed here; 2 of 4 hold the CFP.
- Its Form ADV reports 5 employees and 254 individual clients, 90 of them high net worth.
- Its average account is about $512,000 (assets it manages divided by its 753 accounts).
Fee-only advisors in Virginia · What fee-only advisors charge in Virginia
Facts
| Based in | Richmond, Virginia |
|---|---|
| Website | willsfg.com |
| [email protected] | |
| Phone | (804) 330-3100 |
Wills Financial Group fees
Wills Financial Group doesn't publish its prices on its website, or we couldn't confirm them word for word. Ask for its Form ADV Part 2A, which must describe its fees.
For comparison, fee-only firms that publish prices charge a median of $4,500 a year for ongoing planning, $2,000 for a one-time plan, $300 an hour, or 1% of assets. See the fee report.
What its SEC filing says
| Paid by | Percentage of assets · Hourly |
|---|---|
| Assets managed | $386 million |
| Individual clients | 164 |
| High-net-worth clients | 90 |
| Accounts managed | 753 |
| Employees | 5 |
| Planning clients | 51-100 |
| Registered with | The SEC (801-131900) |
| Financial planning | Offered |
| Form ADV filed | February 27, 2026 |
| SEC record | CRD 334431 |