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Firm

The Goodland Group

Goleta, California

Fee-only

The Goodland Group at a glance

  • One of 1,191 fee-only firms based in California in the Wellspent graph.
  • 4 advisors are listed here; 3 of 4 hold the CFP.
  • Its Form ADV reports 4 employees and 110 individual clients, 77 of them high net worth.
  • Its average account is about $204,000 (assets it manages divided by its 350 accounts).
  • Its ongoing planning fee starts at $4,500 a year, below the California median of $6,000.
  • Its hourly rate of $250 is below the California median of $300.
  • Its website says it's taking new clients.

Specialties Equity compensation · Tax planning

Works with Tech employees

Fee-only advisors in California · What fee-only advisors charge in California

Facts

Based inGoleta, California
Websitethegoodlandgroupadvisors.com
Email[email protected]
Phone(406) 660-8210

The Goodland Group fees

What the firm's own website says it charges, checked October 28, 2026. We keep a price only when the exact words stating it appear on the page.

Ongoing planningFrom $4,500 a year
One-time planFrom $2,200
Hourly$250 an hour
Asset-based fee0.75% a year on the first tier of assets
How it chargesOngoing planning fee · Percentage of assets · One-time plans or projects · Hourly

In the firm's words

"upfront fee of $1,750 and monthly fee of $375/mo may be offered" source
"ranging in fee from $ 2,200-$7,500" source
"at $250/hour for actual hours of service" source
"First $2.5M: 0.75%" source

For comparison, fee-only firms that publish prices charge a median of $4,500 a year for ongoing planning, $2,000 for a one-time plan, $300 an hour, or 1% of assets. See the fee report.

What its SEC filing says

Paid byPercentage of assets · Hourly · Fixed fees
Assets managed$71 million
Individual clients33
High-net-worth clients77
Accounts managed350
Employees4
Planning clients101-250
Financial planningOffered
Form ADV filedApril 28, 2026
SEC recordCRD 306567

Advisors at this firm (4)