Firm
Financial Alternatives, Inc.
La Jolla, California
Fee-only
Financial Alternatives, Inc. at a glance
- One of 1,191 fee-only firms based in California in the Wellspent graph.
- 8 advisors are listed here; 6 of 8 hold the CFP.
- Its Form ADV reports 13 employees and 269 individual clients, 148 of them high net worth.
- Its average account is about $489,000 (assets it manages divided by its 1,258 accounts).
- It works with clients virtually as well as in person.
Fee-only advisors in California · What fee-only advisors charge in California
Facts
| Based in | La Jolla, California |
|---|---|
| Website | financialalternatives.com |
| [email protected] | |
| Phone | (858) 459-8289 |
Financial Alternatives, Inc. fees
What the firm's own website says it charges, checked October 28, 2026. We keep a price only when the exact words stating it appear on the page.
| Asset-based fee | 1% a year on the first tier of assets |
|---|---|
| How it charges | Percentage of assets |
In the firm's words
"$0.00 – $2,000,000.00 1.00%" source
"We ordinarily charge based on a percentage of the value of your investment portfolio starting at 1% per year" source
For comparison, fee-only firms that publish prices charge a median of $4,500 a year for ongoing planning, $2,000 for a one-time plan, $300 an hour, or 1% of assets. See the fee report.
What its SEC filing says
| Paid by | Percentage of assets · Hourly · Fixed fees |
|---|---|
| Assets managed | $615 million |
| Individual clients | 121 |
| High-net-worth clients | 148 |
| Accounts managed | 1,258 |
| Employees | 13 |
| Planning clients | 251-500 |
| Registered with | The SEC (801-57864) |
| Financial planning | Offered |
| Form ADV filed | October 19, 2026 |
| SEC record | CRD 108245 |