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Hourly financial advisors in Wisconsin

How do I find fee-only advisors who charge by the hour in Wisconsin?

In Wisconsin, look for a fee-only advisor who bills for the time you use, with no need to move your accounts. Hourly work suits a single question, a second opinion, or people who manage their own money. Records to start with include Andrew Ish of Prepared Financial Planning LLC, Diane Esser of Direction Financial Management, LLC and Michael Rodenbaugh of Boardwalk Financial Strategies.

Where to start

Chosen from what each record shows: credentials and fees on file, one advisor per firm.

  • Andrew Ish Prepared Financial Planning LLC, Milwaukee Holds the CFP, CFA and CPA. Fees on file: percentage of assets, ongoing planning fee.
  • Diane Esser Direction Financial Management, LLC, Germantown Holds the CFP and CPA. Fees on file: subscription, one-time planning fee.
  • Michael Rodenbaugh Boardwalk Financial Strategies, Hartland Holds the CFP and CFA. Fees on file: percentage of assets.
  • Eric Korbitz Korbitz Financial Planning LLC, Milwaukee Holds the CFP and CPA. Fees on file: hourly, one-time planning fee.
  • Paul Borges Borges Financial, Brookfield Holds the CFP and CFA. Fees on file: hourly, flat fee or retainer.
  • Joshua Zahn Resonant Capital Advisors, Brookfield Holds the CFP and CFA. Fees on file: percentage of assets, hourly.

By the numbers

Advisors listed
248
Firms
87
Cities
47
Hold the CFP
42%
  • Other credentials: CFA 9% · CPA 2% · ChFC 4%
  • How they charge (of 248 with fees on file): percentage of assets 93% · hourly 83% · fixed fees 60% · ongoing planning fee 11%

Source: Wellspent public graph, data as of . Shares are of advisors listed here; an advisor can hold several credentials or fee types. Methodology

Hourly financial advisors by state

Questions about hourly financial advisors

How many fee-only advisors who charge by the hour in Wisconsin are there?

The Wellspent public graph lists 248 fee-only advisors who charge by the hour in Wisconsin, at 87 firms. We counted every advisor record that fits, as of November 2026.

Where are fee-only advisors who charge by the hour in Wisconsin located?

Of the 248 fee-only advisors who charge by the hour in Wisconsin, 43 are in Madison, followed by 36 in Appleton and 20 in Milwaukee.

How do fee-only advisors who charge by the hour in Wisconsin charge?

The most common fee among fee-only advisors who charge by the hour in Wisconsin is a percentage of assets, used by 93% of the 248 with fees on file. Many use more than one: 83% charge by the hour and 60% charge fixed fees.

How many fee-only advisors who charge by the hour in Wisconsin hold the CFP?

42% of the 248 fee-only advisors who charge by the hour in Wisconsin hold the CFP certification, based on the credentials listed on each record.

How much do fee-only financial advisors charge in Wisconsin?

Fee-only financial advisors in Wisconsin charge a median of $3,000 a year for ongoing planning. We found this across the published prices of 14 Wisconsin firms.

How much does a one-time financial plan cost in Wisconsin?

A one-time financial plan from a fee-only firm in Wisconsin has a median price of $1,900. We found this across the published prices of 13 Wisconsin firms.

How does Wellspent decide who counts as fee-only advisors who charge by the hour?

We count an advisor as hourly when their listing or their firm's Form ADV says the firm charges by the hour.

What should I ask fee-only advisors who charge by the hour in Wisconsin?

What's your hourly rate, and how many hours would my question take? Do you have a minimum number of hours? Will I get a written plan or only a conversation? Do you also offer ongoing work if I want it later?

How current is this list of fee-only advisors who charge by the hour in Wisconsin?

Wellspent last checked these records against SEC records in October 2026 and firm websites in October 2026. Each advisor's page shows the date for that record.

All 248 advisors

Hourly financial advisors in Wisconsin: advisor, firm, city, credentials, and fees
AdvisorFirmCityCredentialsFees
Brian Clarke Hourly, fee-only comprehensive planning for individuals and couples nearing retirement who are weighing what comes next. Clarke Financial Counsel, LLC Whitefish Bay CFP, MBA One-time planning fee, Hourly
Andrew Ish Prepared Financial Planning LLC Milwaukee CFP, CFA, CPA Percentage of assets, Ongoing planning fee
Diane Esser Fee-only retirement planning and education for pre-retiree couples and Federal employees moving into the next phase of life. Direction Financial Management, LLC Germantown CFP, CPA, RICP Subscription, One-time planning fee
Susan Peck Evolution Financial LLC Madison CFP, RLP Percentage of assets
Kathryn Hankard Fiscal Fitness, LLC Verona CFP, MS, RICP Hourly, One-time planning fee
Michael Haubrich Financial Service Group, Inc. Mount Pleasant CFP, CSA Ongoing planning fee
Eric Korbitz Korbitz Financial Planning LLC Milwaukee BBA, CFP, CPA/PFS, MS Hourly, One-time planning fee
Matt Fizell Harmony Wealth Madison CFP Ongoing planning fee
Zach Hidden Hourly, fee-only advice for everyone from new professionals to high-net-worth families, including comprehensive and student loan planning. Perk Planning Milwaukee CFP One-time planning fee, Hourly
Andrew Polzin Behl Wealth Management Delafield CFP Ongoing planning fee
Brian Behl Behl Wealth Management Delafield CFP, CRPC Ongoing planning fee
Hannah Chavez Financial Strategies Inc. Brookfield CFP Percentage of assets
Paul Borges Borges Financial Brookfield CFA, CFP, MS Hourly, Flat fee or retainer
Shannon Wegner Wegner Asset Management Middleton CFP Percentage of assets
Erik Kroll Hilltop Financial Advisors Wauwatosa CFP Percentage of assets, Hourly
Lisa Andrews Perk Planning Madison CFP, CPCU, MBA, RICP Hourly, One-time planning fee
Sarah Paulson Valkyrie Finance, LLC Appleton CFP Ongoing planning fee, Percentage of assets
Eric Raether Canopy Wealth Management Middleton CFP Percentage of assets
Mark Buchanan Canopy Wealth Management Middleton CFP Percentage of assets
Ernest Moosherr Canopy Wealth Management Middleton ChFC Percentage of assets
Melodie Ace Canopy Wealth Management Middleton ChFC Percentage of assets
Sophia Zundel Tower View Wealth Management Shorewood CFP Percentage of assets, Hourly
Andrew Crone Yahara Wealth Management Madison CFP Percentage of assets, Hourly
Cynthia Farnsworth Atlatl Advisers Madison CFP Percentage of assets, Hourly
Leonard Barry Yahara Wealth Management Madison CFP Percentage of assets, Hourly
Megan Prochniak Paladin Partners Hartland CFP Hourly, One-time planning fee
Ross Fedenia Atlatl Advisers Madison CFP Percentage of assets, Hourly
William Baxter Paladin Partners Hartland CFP, ChFC Hourly, One-time planning fee
Brian Kopp Canopy Wealth Management Middleton Not listed Percentage of assets
David Muehl Canopy Wealth Management Middleton Not listed Percentage of assets
Ernest Moosherr Canopy Wealth Management Middleton Not listed Percentage of assets
James McGlone KOM Wealth Management Appleton CFP Percentage of assets, Hourly
Kirt Rezek Professional Financial Management Appleton CFP Percentage of assets, Hourly
Mark Vanderlinden Professional Financial Management Appleton CFP Percentage of assets, Hourly
Raman Ghei Tower View Wealth Management Shorewood CFA Percentage of assets, Hourly
Richard Otto KOM Wealth Management Appleton CFP Percentage of assets, Hourly
Trent Hinton Canopy Wealth Management Middleton Not listed Percentage of assets
Carrie Ticali Review Services Brookfield CFP Percentage of assets, Flat fee or retainer
Christopher Rich EnRich Financial Partners Madison CFP Percentage of assets, Ongoing planning fee
Debra Allison-Aasby Great Lakes Financial Strategies Oshkosh Not listed Percentage of assets, Flat fee or retainer
Elaine Rich EnRich Financial Partners Madison CFP Percentage of assets, Ongoing planning fee
Jennifer Deets Advisors Management Group La Crosse CFP Percentage of assets, Ongoing planning fee
Michael Rodenbaugh Boardwalk Financial Strategies Hartland CFP, CFA Percentage of assets
Nate Byers Everything we do—from planning to investing—is focused on helping pre‑retirees and retirees confidently navigate the retirement transition and create a dependable retirement income plan. Calculated Wealth Madison CPA Percentage of assets, Hourly
Nathan Deets Advisors Management Group La Crosse CFP Percentage of assets, Ongoing planning fee
Neil Dinndorf EnRich Financial Partners Madison CFP Percentage of assets, Ongoing planning fee
Patricia Kiefer Review Services Brookfield CFP Percentage of assets, Flat fee or retainer
Peter Wolynski Helping people retire and save taxes. Calculated Wealth Madison Not listed Percentage of assets
Tim Konicke Review Services Brookfield CFP Percentage of assets, Flat fee or retainer
Trent Tredinnick EnRich Financial Partners Madison CFP, ChFC Percentage of assets, Ongoing planning fee

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How they charge