McKenna Rice
Private Advisory Group · Lehi, Utah
McKenna Rice is a fee-only financial advisor at Private Advisory Group in Lehi, Utah. McKenna focuses on tax planning, estate & legacy planning and founders (pre-exit). Private Advisory Group reports charging a percentage of assets and performance-based fees on its Form ADV.
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Specialties
Who they serve
- Founders
- Executives
- Multi-generational families
Facts
| Firm | Private Advisory Group |
|---|---|
| Based in | Lehi, Utah |
| Fee model (firm's Form ADV) | Percentage of assets · Performance-based fees |
| Assets under management | $2.14B across 3,217 accounts |
| SEC registration | Investment adviser representative in UT · CRD 7675029 |
| Exams passed | Series 65 (2023) |
| Firm size | 31 employees |
| Disclosures | None reported |
| Website | privateadvisory.com |
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Questions about McKenna
Is McKenna Rice a fee-only financial advisor?
Yes, according to SEC records as of October 29, 2026: McKenna holds no broker registration, and Private Advisory Group reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.
How does McKenna charge for financial advice?
McKenna's firm, Private Advisory Group, reports charging a percentage of assets and performance-based fees on its SEC Form ADV.
Where is McKenna Rice based?
McKenna Rice is based in Lehi, Utah.
What does McKenna specialize in?
McKenna's specialties include tax planning, estate & legacy planning, founders (pre-exit) and family wealth transfer. McKenna works with founders, executives and multi-generational families.
Is McKenna Rice registered with the SEC?
Yes. McKenna Rice is registered as an investment adviser representative in UT (CRD 7675029), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.
How much does Private Advisory Group manage?
Private Advisory Group reports $2.14B across 3,217 accounts in assets under management.
How do I contact McKenna Rice?
Through McKenna's website, privateadvisory.com.
What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms
Where this information comes from
- SEC adviser records : the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- Private Advisory Group website : specialties, clients served, and fees, checked October 30, 2026
- SEC Investment Adviser Public Disclosure : registration, exams, and the firm's Form ADV, data as of October 29, 2026
- Directory listing last checked October 30, 2026.
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