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Justin Pritchard

Approach Financial, Inc. · Montrose, Colorado

Retirement planning and investment management.

Justin Pritchard is a fee-only financial advisor at Approach Financial, Inc. in Montrose, Colorado, who holds the CFP and MBA credentials.

Fee-only Fiduciary
$5,000
Ongoing planning, per year, from
$685
One-time plan, from
$375
Hourly rate
$1.3B
Firm assets managed

What Justin focuses on

Who Justin works with

  • Pre-retirees
  • Retirees

About

Whether we do detailed planning or you just want to ask some questions, you'll be better informed.

Figure out when you can retire, what you're on track for, how much you can spend, when to take Social Security, how to invest your retirement nest egg, and more.

We generally take stock of your resources like Social Security or pension income, plus any assets earmarked for retirement. Then, we review your projected spending, including potential changes to spending over time. All the while, we keep taxes, investment returns, inflation, and other factors top-of-mind. And we can run various what-if scenarios to take an optimistic or pessimistic view—or just explore possibilities.

How do we work together? It's your choice: Do it yourself, or have me handle your investments—you are not required to transfer assets or invest any minimum amount.

Options include flat-fee or one-time project work, asset management, and other arrangements. You can choose a model that meets your needs and feels right for you. Get a second set of eyes, ask a few questions online, get a quick investment review, or go with an ongoing relationship.

With that information, you can make informed decisions. Can you retire early? How much can you spend after taxes? Does it make sense to pursue strategies like Roth IRA conversions (to avoid IRMAA surcharges and manage taxes)? Are annuities worth looking at, and should you keep the products somebody else sold you?

When it comes to investing, I favor a simple approach. Portfolios and recommendations are primarily index-based, consisting of mutual funds or ETFs. I do not receive any commissions for selling products, and I'm not a fan of active trading or picking individual stocks.

Services

  • 401(k) & IRA Management
  • Financial Planning
  • Social Security Planning
  • Asset Allocation
  • Investment Management
  • Retirement Planning
  • Tax Strategy

How does Justin's firm compare?

  • Ongoing planning starts at $5,000 a year, below the Colorado median of $6,000 for fee-only firms that publish prices.

  • A one-time plan starts at $685, below the Colorado median of $2,500 for fee-only firms that publish prices.

  • The hourly rate is $375, above the Colorado median of $290 for fee-only firms that publish prices.

  • Approach Financial, Inc.'s average account is about $294,000, from its Form ADV (assets managed divided by 4,262 accounts).

What fee-only advisors charge in Colorado

Questions about Justin

Is Justin Pritchard a fee-only financial advisor?

Yes. Justin Pritchard is listed in the NAPFA directory (NAPFA admits only fee-only advisors) and the XY Planning Network directory (XYPN members are fee-only). SEC records as of October 27, 2026 show no broker registration and no commission compensation reported by Justin's firm.

How does Justin Pritchard charge for financial advice?

Justin Pritchard charges a flat fee or retainer, a one-time planning fee and a percentage of assets.

How much does Justin Pritchard charge?

According to Approach Financial, Inc.'s website, checked October 28, 2026: ongoing planning from $5,000 a year; one-time plans from $685; $375 an hour.

Does Justin Pritchard work with clients virtually?

Yes. Approach Financial, Inc. says on its website that it works with clients remotely.

Where is Justin Pritchard based?

Justin Pritchard is based in Montrose, Colorado.

What does Justin Pritchard specialize in?

Justin Pritchard's specialties include retirement planning, flat-fee planning and tax planning. Justin works with pre-retirees and retirees.

What credentials does Justin Pritchard hold?

Justin Pritchard holds the CFP and MBA credentials.

Is Justin Pritchard registered with the SEC?

Yes. Justin Pritchard is registered as an investment adviser representative in CO (CRD 4055823), per SEC Investment Adviser Public Disclosure data as of October 27, 2026.

How much does Approach Financial, Inc. manage?

Approach Financial, Inc. reports $25M - $100M in assets under management.

How do I contact Justin Pritchard?

Through Justin Pritchard's website, approachfp.com.

What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms

The full record

FirmApproach Financial, Inc.
Based in Montrose, Colorado
Fee modelFlat fee or retainer · One-time planning fee · Percentage of assets
Fees (firm's website)Ongoing planning from $5,000 a year · One-time plans from $685 · $375 an hour
Works virtuallyYes
Accepting new clientsYes
Assets under management$25M - $100M
Firm founded2018
Firm size1 employee
CredentialsCFP · MBA
Investment approachPassive management
SEC registration Investment adviser representative in CO · CRD 4055823
Exams passedSeries 63 (2000) · Series 66 (2004)
Firm size69 employees
Disclosures None reported
Websiteapproachfp.com

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