DAN Honsberger
Advice-only planning for complex situations, from taxes and insurance reviews to equity compensation and inherited IRAs, by the hour or ongoing.
Reel Financial Planning · Midlothian, Virginia
DAN Honsberger is a fee-only financial advisor at Reel Financial Planning in Midlothian, Virginia, who holds the CFP credential. DAN charges a subscription, a one-time planning fee and hourly fees ($350 an hour) and focuses on tax planning, retirement planning and estate & legacy planning.
Request an introduction to DAN →
Specialties
Who they serve
- Early-career professionals
- Divorced individuals
- Pre-retirees
About
Dan Honsberger of Reel Financial Planning helps clients work through complex financial situations. He spends real time learning each client's goals and challenges, then builds tailored strategies and teaches clients how their finances work so they feel confident in the plan.
Dan's work ranges from home purchase and sale decisions to whole life insurance reviews, tax projections and withholding, business tax elections and retirement plans, estate plan outlines and beneficiary checks, RSU and ESPP planning, saving for K-12 and college, and inherited IRAs. He gives advice without managing investments, has no account minimums and works on an hourly, project or ongoing basis.
He holds a BS from Ohio State with a concentration in accounting and a Certificate in Financial Planning from Bryant University, and belongs to FPA, NAPFA and XY Planning Network. Outside work, Dan enjoys the outdoors with his wife Kate, son Albert and Standard Poodle Calvin. Fly fishing is his first love.
Facts
| Firm | Reel Financial Planning |
|---|---|
| Based in | Midlothian, Virginia |
| Fee model | Subscription · One-time planning fee · Hourly |
| Fees (firm's website) | $350 an hour |
| Fees (Advice-Only Network profile) | Subscription from $350 a month · One-time plans from $3,500 · $350 an hour |
| Works virtually | Yes, and meets in person |
| Accepting new clients | Yes |
| Assets under management | $4.8M across 31 accounts |
| Credentials | CFP |
| SEC registration | Investment adviser representative in VA · CRD 7230117 |
| Firm size | 1 employee |
| Disclosures | None reported |
| Website | reelfp.com |
| Profile |
How DAN's firm compares
- Ongoing planning starts at $4,200 a year, below the Virginia median of $4,992 for fee-only firms that publish prices.
- A one-time plan starts at $3,500, above the Virginia median of $1,500 for fee-only firms that publish prices.
- The hourly rate is $350, in line with the Virginia median of $325 for fee-only firms that publish prices.
- Reel Financial Planning's average account is about $155,000, from its Form ADV (assets managed divided by 31 accounts).
Request an introduction to DAN
Tell DAN a little about what you're looking for. DAN isn't on Wellspent yet, so we'll let them know you're looking for help and pass your message on when they join. No cost, no obligation.
Questions about DAN
Is DAN Honsberger a fee-only financial advisor?
Yes. DAN Honsberger is listed in the XY Planning Network directory (XYPN members are fee-only), the NAPFA directory (NAPFA admits only fee-only advisors) and the Advice-Only Network (advice-only practices, no product sales). SEC records as of October 27, 2026 show no broker registration and no commission compensation reported by DAN's firm.
How does DAN charge for financial advice?
DAN charges a subscription, a one-time planning fee and hourly fees.
How much does DAN charge?
According to Reel Financial Planning's website, checked October 28, 2026: $350 an hour.
Does DAN work with clients virtually?
Yes. DAN's Advice-Only Network profile says they meet with clients virtually and in person.
Where is DAN Honsberger based?
DAN Honsberger is based in Midlothian, Virginia.
What does DAN specialize in?
DAN's specialties include tax planning, retirement planning, estate & legacy planning and small business owners. DAN works with early-career professionals, divorced individuals and pre-retirees.
What credentials does DAN Honsberger hold?
DAN Honsberger holds the CFP credential.
Is DAN Honsberger registered with the SEC?
Yes. DAN Honsberger is registered as an investment adviser representative in VA (CRD 7230117), per SEC Investment Adviser Public Disclosure data as of October 27, 2026.
How much does Reel Financial Planning manage?
Reel Financial Planning reports $4.8M across 31 accounts in assets under management.
How do I contact DAN Honsberger?
Through DAN's website, reelfp.com.
What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms
Where this information comes from
- XY Planning Network directory listing : XYPN members are fee-only
- NAPFA directory listing : NAPFA admits only fee-only advisors
- Advice-Only Network listing : advice-only practices, no product sales
- Reel Financial Planning website : specialties, clients served, and fees, checked October 28, 2026
- SEC Investment Adviser Public Disclosure : registration, exams, and the firm's Form ADV, data as of October 27, 2026
- Directory listing last checked April 21, 2026.
See something wrong? Request a correction. Read our methodology.