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Firm

Define Financial

San Diego, California

Fee-only

Define Financial at a glance

  • One of 1,191 fee-only firms based in California in the Wellspent graph.
  • 4 advisors are listed here; all hold the CFP.
  • Its Form ADV reports 7 employees and 119 individual clients, 86 of them high net worth.
  • Its average account is about $535,000 (assets it manages divided by its 588 accounts).

Fee-only advisors in California · What fee-only advisors charge in California

Facts

Based inSan Diego, California
Websiteyoustaywealthy.com
Phone(858) 345-1197

Define Financial fees

Define Financial doesn't publish its prices on its website, or we couldn't confirm them word for word. Ask for its Form ADV Part 2A, which must describe its fees.

For comparison, fee-only firms that publish prices charge a median of $4,500 a year for ongoing planning, $2,000 for a one-time plan, $300 an hour, or 1% of assets. See the fee report.

What its SEC filing says

Paid byPercentage of assets · Hourly · Fixed fees
Assets managed$315 million
Individual clients33
High-net-worth clients86
Accounts managed588
Employees7
Planning clients101-250
Registered withThe SEC (801-122024)
Financial planningOffered
Form ADV filedMay 18, 2026
SEC recordCRD 286648

Advisors at this firm (4)