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Firm

Apple & Associates

Grass Valley, California

Fee-only

Apple & Associates at a glance

  • One of 1,191 fee-only firms based in California in the Wellspent graph.
  • 3 advisors are listed here; 2 of 3 hold the CFP.
  • Its Form ADV reports 4 employees and 239 individual clients, 40 of them high net worth.
  • Its average account is about $262,000 (assets it manages divided by its 525 accounts).

Fee-only advisors in California · What fee-only advisors charge in California

Facts

Based inGrass Valley, California
Websiteappleandassociates.com
Phone(530) 272-1346

Apple & Associates fees

Apple & Associates doesn't publish its prices on its website, or we couldn't confirm them word for word. Ask for its Form ADV Part 2A, which must describe its fees.

For comparison, fee-only firms that publish prices charge a median of $4,500 a year for ongoing planning, $2,000 for a one-time plan, $300 an hour, or 1% of assets. See the fee report.

What its SEC filing says

Paid byPercentage of assets · Hourly
Assets managed$138 million
Individual clients199
High-net-worth clients40
Accounts managed525
Employees4
Planning clients1-10
Registered withThe SEC (801-134872)
Financial planningOffered
Form ADV filedMarch 4, 2026
SEC recordCRD 126849

Advisors at this firm (3)