Luis Salas Ruiz
First Financial Consulting · Pasadena, California
Luis Salas Ruiz is a fee-only financial advisor at First Financial Consulting in Pasadena, California. First Financial Consulting reports charging a percentage of assets and hourly fees on its Form ADV.
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Facts
| Firm | First Financial Consulting |
|---|---|
| Based in | Pasadena, California |
| Fee model (firm's Form ADV) | Percentage of assets · Hourly |
| Assets under management | $762.6M across 2,192 accounts |
| SEC registration | Investment adviser representative in CA · CRD 7390455 |
| Exams passed | Series 66 (2022) |
| Firm size | 12 employees |
| Disclosures | None reported |
| Website | firstfinancial.is |
How Luis's firm compares
- First Financial Consulting's average account is about $348,000, from its Form ADV (assets managed divided by 2,192 accounts).
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Questions about Luis
Is Luis Salas Ruiz a fee-only financial advisor?
Yes, according to SEC records as of October 29, 2026: Luis holds no broker registration, and First Financial Consulting reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.
How does Luis charge for financial advice?
Luis's firm, First Financial Consulting, reports charging a percentage of assets and hourly fees on its SEC Form ADV.
Where is Luis Salas Ruiz based?
Luis Salas Ruiz is based in Pasadena, California.
Is Luis Salas Ruiz registered with the SEC?
Yes. Luis Salas Ruiz is registered as an investment adviser representative in CA (CRD 7390455), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.
How much does First Financial Consulting manage?
First Financial Consulting reports $762.6M across 2,192 accounts in assets under management.
How do I contact Luis Salas Ruiz?
Through Luis's website, firstfinancial.is.
What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms
Where this information comes from
- SEC adviser records : the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure : registration, exams, and the firm's Form ADV, data as of October 29, 2026
- Directory listing last checked October 30, 2026.
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