W Wellspent Public advisor graph
Wellspent public graph/Advisors/Jay Rolfe
Advisor

Jay Rolfe

Fortress Wealth Planning · Jacksonville Beach, Florida

Jay Rolfe is a fee-only financial advisor at Fortress Wealth Planning in Jacksonville Beach, Florida. Jay focuses on founders (pre-exit). Fortress Wealth Planning reports charging a percentage of assets and fixed fees on its Form ADV.

Percentage of assetsFixed fees Fee-only

Request an introduction to Jay →

Specialties

Facts

FirmFortress Wealth Planning
Based in Jacksonville Beach, Florida
Fee model (firm's Form ADV)Percentage of assets · Fixed fees
Assets under management$793.9M across 713 accounts
SEC registration Investment adviser representative in FL · CRD 6769861
Exams passedSeries 65 (2017)
Firm size7 employees
Disclosures None reported
Websitewww.fortresswealthplanning.com

How Jay's firm compares

  • Fortress Wealth Planning's average account is about $1.1 million, from its Form ADV (assets managed divided by 713 accounts).

What fee-only advisors charge in Florida

Request an introduction to Jay

Tell Jay a little about what you're looking for. Jay isn't on Wellspent yet, so we'll let them know you're looking for help and pass your message on when they join. No cost, no obligation.

Questions about Jay

Is Jay Rolfe a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Jay holds no broker registration, and Fortress Wealth Planning reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

How does Jay charge for financial advice?

Jay's firm, Fortress Wealth Planning, reports charging a percentage of assets and fixed fees on its SEC Form ADV.

Where is Jay Rolfe based?

Jay Rolfe is based in Jacksonville Beach, Florida.

What does Jay specialize in?

Jay's specialties include founders (pre-exit).

Is Jay Rolfe registered with the SEC?

Yes. Jay Rolfe is registered as an investment adviser representative in FL (CRD 6769861), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

How much does Fortress Wealth Planning manage?

Fortress Wealth Planning reports $793.9M across 713 accounts in assets under management.

How do I contact Jay Rolfe?

Through Jay's website, www.fortresswealthplanning.com.

What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms

Where this information comes from

See something wrong? Request a correction. Read our methodology.