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Advisor

Jay Lee

Ballaster Financial · Jersey City, New Jersey

Jay Lee is a fee-only financial advisor at Ballaster Financial in Jersey City, New Jersey, who holds the CFA and CFP credentials. Jay charges a percentage of assets, a flat fee or retainer and an ongoing planning fee (ongoing planning from $10,000 a year and 1% a year on the first tier of assets managed) and focuses on equity compensation.

Percentage of assetsFlat fee or retainerOngoing planning fee Fee-only CFACFP

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Specialties

Who they serve

  • Tech employees

Facts

FirmBallaster Financial
Based in Jersey City, New Jersey
Fee modelPercentage of assets · Flat fee or retainer · Ongoing planning fee
Fees (firm's website)Ongoing planning from $10,000 a year · 1% a year on the first tier of assets managed · No asset minimum
Assets under management$21.8M across 131 accounts
CredentialsCFA · CFP
SEC registration Investment adviser representative in CA, NJ, NY · CRD 4973447
Exams passedSeries 63 (2014)
Firm size1 employee
Disclosures None reported
Websiteballasterfinancial.com
LinkedInProfile

How Jay's firm compares

  • Ongoing planning starts at $10,000 a year, above the New Jersey median of $7,450 for fee-only firms that publish prices.
  • Ballaster Financial's average account is about $167,000, from its Form ADV (assets managed divided by 131 accounts).

What fee-only advisors charge in New Jersey

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Questions about Jay

Is Jay Lee a fee-only financial advisor?

Yes. Jay Lee is listed in the NAPFA directory (NAPFA admits only fee-only advisors) and the XY Planning Network directory (XYPN members are fee-only). SEC records as of October 27, 2026 show no broker registration and no commission compensation reported by Jay's firm.

How does Jay charge for financial advice?

Jay charges a percentage of assets, a flat fee or retainer and an ongoing planning fee.

How much does Jay charge?

According to Ballaster Financial's website, checked October 28, 2026: ongoing planning from $10,000 a year; 1% a year on the first tier of assets managed; no asset minimum.

Where is Jay Lee based?

Jay Lee is based in Jersey City, New Jersey.

What does Jay specialize in?

Jay's specialties include equity compensation. Jay works with tech employees.

What credentials does Jay Lee hold?

Jay Lee holds the CFA and CFP credentials.

Is Jay Lee registered with the SEC?

Yes. Jay Lee is registered as an investment adviser representative in CA, NJ and NY (CRD 4973447), per SEC Investment Adviser Public Disclosure data as of October 27, 2026.

How much does Ballaster Financial manage?

Ballaster Financial reports $21.8M across 131 accounts in assets under management.

How do I contact Jay Lee?

Through Jay's website, ballasterfinancial.com.

What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms

Other fee-only advisors in Jersey City

Other advisors in New Jersey who focus on equity compensation

Where this information comes from

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