Dean Kernus
Willow Creek Financial · San Diego, California
Dean Kernus is a fee-only financial advisor at Willow Creek Financial in San Diego, California, who holds the CFP and PFS credentials. Willow Creek Financial reports charging a percentage of assets, hourly fees and fixed fees on its Form ADV.
Request an introduction to Dean →
Facts
| Firm | Willow Creek Financial |
|---|---|
| Based in | San Diego, California |
| Fee model (firm's Form ADV) | Percentage of assets · Hourly · Fixed fees |
| Assets under management | $528.8M across 873 accounts |
| Credentials | CFP · PFS |
| SEC registration | Investment adviser representative in CA, LA · CRD 4648374 |
| Exams passed | Series 63 (2016) · Series 65 (2003) |
| Firm size | 7 employees |
| Disclosures | Reported; see the SEC record |
| Website | www.willowcreekfinancial.com |
| Profile |
How Dean's firm compares
- Willow Creek Financial's average account is about $606,000, from its Form ADV (assets managed divided by 873 accounts).
Request an introduction to Dean
Tell Dean a little about what you're looking for. Dean isn't on Wellspent yet, so we'll let them know you're looking for help and pass your message on when they join. No cost, no obligation.
Questions about Dean
Is Dean Kernus a fee-only financial advisor?
Yes, according to SEC records as of October 29, 2026: Dean holds no broker registration, and Willow Creek Financial reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.
How does Dean charge for financial advice?
Dean's firm, Willow Creek Financial, reports charging a percentage of assets, hourly fees and fixed fees on its SEC Form ADV.
Where is Dean Kernus based?
Dean Kernus is based in San Diego, California.
What credentials does Dean Kernus hold?
Dean Kernus holds the CFP and PFS credentials.
Is Dean Kernus registered with the SEC?
Yes. Dean Kernus is registered as an investment adviser representative in CA and LA (CRD 4648374), per SEC Investment Adviser Public Disclosure data as of October 29, 2026. The record lists disclosures; see the SEC record for details.
How much does Willow Creek Financial manage?
Willow Creek Financial reports $528.8M across 873 accounts in assets under management.
How do I contact Dean Kernus?
Through Dean's website, www.willowcreekfinancial.com.
What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms
Other fee-only advisors in San Diego
Where this information comes from
- SEC adviser records : the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure : registration, exams, and the firm's Form ADV, data as of October 29, 2026
- Directory listing last checked October 30, 2026.
See something wrong? Request a correction. Read our methodology.