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Firm

Willis Investment Counsel

Gainesville, Georgia

Fee-only

Willis Investment Counsel at a glance

  • One of 307 fee-only firms based in Georgia in the Wellspent graph.
  • 6 advisors are listed here; 2 of 6 hold the CFA.
  • Its Form ADV reports 13 employees and 178 individual clients, 129 of them high net worth.
  • Its average account is about $7.4 million (assets it manages divided by its 568 accounts).

Fee-only advisors in Georgia · What fee-only advisors charge in Georgia

Facts

Based inGainesville, Georgia
Websitewicinvest.com
Phone(770) 718-0706

Willis Investment Counsel fees

Willis Investment Counsel doesn't publish its prices on its website, or we couldn't confirm them word for word. Its website says it charges by: percentage of assets. Ask for its Form ADV Part 2A, which must describe its fees.

For comparison, fee-only firms that publish prices charge a median of $4,500 a year for ongoing planning, $2,000 for a one-time plan, $300 an hour, or 1% of assets. See the fee report.

What its SEC filing says

Paid byPercentage of assets · Fixed fees
Assets managed$4.2 billion
Individual clients49
High-net-worth clients129
Accounts managed568
Employees13
Planning clients11-25
Registered withThe SEC (801-18528)
Financial planningOffered
Form ADV filedApril 30, 2026
SEC recordCRD 111042

Advisors at this firm (6)