Firm
Willis Investment Counsel
Gainesville, Georgia
Fee-only
Willis Investment Counsel at a glance
- One of 307 fee-only firms based in Georgia in the Wellspent graph.
- 6 advisors are listed here; 2 of 6 hold the CFA.
- Its Form ADV reports 13 employees and 178 individual clients, 129 of them high net worth.
- Its average account is about $7.4 million (assets it manages divided by its 568 accounts).
Fee-only advisors in Georgia · What fee-only advisors charge in Georgia
Facts
| Based in | Gainesville, Georgia |
|---|---|
| Website | wicinvest.com |
| Phone | (770) 718-0706 |
Willis Investment Counsel fees
Willis Investment Counsel doesn't publish its prices on its website, or we couldn't confirm them word for word. Its website says it charges by: percentage of assets. Ask for its Form ADV Part 2A, which must describe its fees.
For comparison, fee-only firms that publish prices charge a median of $4,500 a year for ongoing planning, $2,000 for a one-time plan, $300 an hour, or 1% of assets. See the fee report.
What its SEC filing says
| Paid by | Percentage of assets · Fixed fees |
|---|---|
| Assets managed | $4.2 billion |
| Individual clients | 49 |
| High-net-worth clients | 129 |
| Accounts managed | 568 |
| Employees | 13 |
| Planning clients | 11-25 |
| Registered with | The SEC (801-18528) |
| Financial planning | Offered |
| Form ADV filed | April 30, 2026 |
| SEC record | CRD 111042 |