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Firm

Heron Bay Capital Management

Bloomfield Hills, Michigan

Fee-only

Heron Bay Capital Management at a glance

  • One of 237 fee-only firms based in Michigan in the Wellspent graph.
  • 5 advisors are listed here; 2 of 5 hold the CFA.
  • Its Form ADV reports 7 employees and 127 individual clients, 46 of them high net worth.
  • Its average account is about $1.3 million (assets it manages divided by its 490 accounts).

Fee-only advisors in Michigan · What fee-only advisors charge in Michigan

Facts

Based inBloomfield Hills, Michigan
Websiteheronbaycap.com
Phone(248) 970-0900

Heron Bay Capital Management fees

Heron Bay Capital Management doesn't publish its prices on its website, or we couldn't confirm them word for word. Ask for its Form ADV Part 2A, which must describe its fees.

For comparison, fee-only firms that publish prices charge a median of $4,500 a year for ongoing planning, $2,000 for a one-time plan, $300 an hour, or 1% of assets. See the fee report.

What its SEC filing says

Paid byPercentage of assets
Assets managed$644 million
Individual clients81
High-net-worth clients46
Accounts managed490
Employees7
Planning clients26-50
Registered withThe SEC (801-117590)
Financial planningOffered
Form ADV filedSeptember 21, 2026
SEC recordCRD 305537

Advisors at this firm (5)