Reed Fraasa
Highland Financial Advisors · Riverdale, New Jersey
Reed Fraasa is a fee-only financial advisor at Highland Financial Advisors in Riverdale, New Jersey, who holds the CFP credential. Highland Financial Advisors reports charging a percentage of assets and fixed fees on its Form ADV.
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Facts
| Firm | Highland Financial Advisors |
|---|---|
| Based in | Riverdale, New Jersey |
| Fee model (firm's Form ADV) | Percentage of assets · Fixed fees |
| Assets under management | $640.0M across 1,151 accounts |
| Credentials | CFP |
| SEC registration | Investment adviser representative in NJ, TX · CRD 2063878 |
| Exams passed | Series 63 (1990) |
| Firm size | 12 employees |
| Disclosures | Reported; see the SEC record |
| Website | www.highlandplanning.com |
How Reed's firm compares
- Highland Financial Advisors's average account is about $556,000, from its Form ADV (assets managed divided by 1,151 accounts).
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Questions about Reed
Is Reed Fraasa a fee-only financial advisor?
Yes, according to SEC records as of October 29, 2026: Reed holds no broker registration, and Highland Financial Advisors reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.
How does Reed charge for financial advice?
Reed's firm, Highland Financial Advisors, reports charging a percentage of assets and fixed fees on its SEC Form ADV.
Where is Reed Fraasa based?
Reed Fraasa is based in Riverdale, New Jersey.
What credentials does Reed Fraasa hold?
Reed Fraasa holds the CFP credential.
Is Reed Fraasa registered with the SEC?
Yes. Reed Fraasa is registered as an investment adviser representative in NJ and TX (CRD 2063878), per SEC Investment Adviser Public Disclosure data as of October 29, 2026. The record lists disclosures; see the SEC record for details.
How much does Highland Financial Advisors manage?
Highland Financial Advisors reports $640.0M across 1,151 accounts in assets under management.
How do I contact Reed Fraasa?
Through Reed's website, www.highlandplanning.com.
What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms
Other fee-only advisors in New Jersey
Where this information comes from
- SEC adviser records : the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure : registration, exams, and the firm's Form ADV, data as of October 29, 2026
- Directory listing last checked October 30, 2026.
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