Madison Derden
Willow · Rogers, Arkansas
Madison Derden is a fee-only financial advisor at Willow in Rogers, Arkansas. Willow reports charging hourly fees and fixed fees on its Form ADV.
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Facts
| Firm | Willow |
|---|---|
| Based in | Rogers, Arkansas |
| Fee model (firm's Form ADV) | Hourly · Fixed fees |
| Assets under management | $127.6M across 358 accounts |
| SEC registration | Investment adviser representative in AR · CRD 6968144 |
| Exams passed | Series 63 (2018) · Series 65 (2023) |
| Firm size | 5 employees |
| Disclosures | None reported |
| Website | willownwa.com |
How Madison's firm compares
- Willow's average account is about $357,000, from its Form ADV (assets managed divided by 358 accounts).
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Questions about Madison
Is Madison Derden a fee-only financial advisor?
Yes, according to SEC records as of October 29, 2026: Madison holds no broker registration, and Willow reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.
How does Madison charge for financial advice?
Madison's firm, Willow, reports charging hourly fees and fixed fees on its SEC Form ADV.
Where is Madison Derden based?
Madison Derden is based in Rogers, Arkansas.
Is Madison Derden registered with the SEC?
Yes. Madison Derden is registered as an investment adviser representative in AR (CRD 6968144), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.
How much does Willow manage?
Willow reports $127.6M across 358 accounts in assets under management.
How do I contact Madison Derden?
Through Madison's website, willownwa.com.
What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms
Where this information comes from
- SEC adviser records : the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure : registration, exams, and the firm's Form ADV, data as of October 29, 2026
- Directory listing last checked October 30, 2026.
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