Gregory Rice
Enduring Wealth Management · Meridian, Idaho
Gregory Rice is a fee-only financial advisor at Enduring Wealth Management in Meridian, Idaho, who holds the CFP credential. Gregory focuses on small business owners, equity compensation and estate & legacy planning. Enduring Wealth Management reports charging a percentage of assets on its Form ADV.
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Specialties
Who they serve
- Retirees
- Founders
- Executives
Facts
| Firm | Enduring Wealth Management |
|---|---|
| Based in | Meridian, Idaho |
| Fee model (firm's Form ADV) | Percentage of assets |
| Accepting new clients | Yes |
| Assets under management | $205.0M across 616 accounts |
| Credentials | CFP |
| SEC registration | Investment adviser representative in CA, ID, OR, TX, WA · CRD 4681869 |
| Exams passed | Series 66 (2003) |
| Firm size | 1 employee |
| Disclosures | None reported |
| Website | www.enduringwealthmanagement.com |
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Questions about Gregory
Is Gregory Rice a fee-only financial advisor?
Yes, according to SEC records as of October 29, 2026: Gregory holds no broker registration, and Enduring Wealth Management reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.
How does Gregory charge for financial advice?
Gregory's firm, Enduring Wealth Management, reports charging a percentage of assets on its SEC Form ADV.
Where is Gregory Rice based?
Gregory Rice is based in Meridian, Idaho.
What does Gregory specialize in?
Gregory's specialties include small business owners, equity compensation, estate & legacy planning and family wealth transfer. Gregory works with retirees, founders and executives.
What credentials does Gregory Rice hold?
Gregory Rice holds the CFP credential.
Is Gregory Rice registered with the SEC?
Yes. Gregory Rice is registered as an investment adviser representative in CA, ID, OR, TX and WA (CRD 4681869), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.
How much does Enduring Wealth Management manage?
Enduring Wealth Management reports $205.0M across 616 accounts in assets under management.
How do I contact Gregory Rice?
Through Gregory's website, www.enduringwealthmanagement.com.
What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms
Where this information comes from
- SEC adviser records : the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- Enduring Wealth Management website : specialties, clients served, and fees, checked October 30, 2026
- SEC Investment Adviser Public Disclosure : registration, exams, and the firm's Form ADV, data as of October 29, 2026
- Directory listing last checked October 30, 2026.
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