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Advisor

Durriya Pierce

Fruitful · Greensboro, North Carolina

Durriya Pierce is a fee-only financial advisor at Fruitful in Greensboro, North Carolina, who holds the CFP credential. Durriya charges a percentage of assets and an ongoing planning fee (ongoing planning from $999 a year and 0.25% a year on the first tier of assets managed).

Percentage of assetsOngoing planning fee Fee-only CFP

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Facts

FirmFruitful
Based in Greensboro, North Carolina
Fee modelPercentage of assets · Ongoing planning fee
Fees (firm's website)Ongoing planning from $999 a year · 0.25% a year on the first tier of assets managed
Assets under management$34.8M across 945 accounts
CredentialsCFP
SEC registration Investment adviser representative in NC, NY, TX · CRD 6876993
Exams passedSeries 63 (2019) · Series 65 (2017)
Firm size44 employees
Disclosures Reported; see the SEC record
Websitewww.fruitful.com

How Durriya's firm compares

  • Ongoing planning starts at $999 a year, below the North Carolina median of $4,500 for fee-only firms that publish prices.
  • Fruitful's average account is about $37,000, from its Form ADV (assets managed divided by 945 accounts).

What fee-only advisors charge in North Carolina

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Questions about Durriya

Is Durriya Pierce a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Durriya holds no broker registration, and Fruitful reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

How does Durriya charge for financial advice?

Durriya charges a percentage of assets and an ongoing planning fee.

How much does Durriya charge?

According to Fruitful's website, checked October 30, 2026: ongoing planning from $999 a year; 0.25% a year on the first tier of assets managed.

Where is Durriya Pierce based?

Durriya Pierce is based in Greensboro, North Carolina.

What credentials does Durriya Pierce hold?

Durriya Pierce holds the CFP credential.

Is Durriya Pierce registered with the SEC?

Yes. Durriya Pierce is registered as an investment adviser representative in NC, NY and TX (CRD 6876993), per SEC Investment Adviser Public Disclosure data as of October 29, 2026. The record lists disclosures; see the SEC record for details.

How much does Fruitful manage?

Fruitful reports $34.8M across 945 accounts in assets under management.

How do I contact Durriya Pierce?

Through Durriya's website, www.fruitful.com.

What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms

Where this information comes from

  • SEC adviser records : the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
  • Fruitful website : specialties, clients served, and fees, checked October 30, 2026
  • SEC Investment Adviser Public Disclosure : registration, exams, and the firm's Form ADV, data as of October 29, 2026
  • Directory listing last checked October 30, 2026.

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