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Advisor

David Upchurch

Headland Capital · St. Augustine, Florida

David Upchurch is a fee-only financial advisor at Headland Capital in St. Augustine, Florida. Headland Capital reports charging a percentage of assets, hourly fees and fixed fees on its Form ADV.

Percentage of assetsHourlyFixed fees Fee-only

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Facts

FirmHeadland Capital
Based in St. Augustine, Florida
Fee model (firm's Form ADV)Percentage of assets · Hourly · Fixed fees
Assets under management$559.3M across 2,281 accounts
SEC registration Investment adviser representative in FL, TX · CRD 5241854
Exams passedSeries 66 (2017)
Firm size19 employees
Disclosures None reported
Websiteheadland.capital

How David's firm compares

  • Headland Capital's average account is about $245,000, from its Form ADV (assets managed divided by 2,281 accounts).

What fee-only advisors charge in Florida

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Questions about David

Is David Upchurch a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: David holds no broker registration, and Headland Capital reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

How does David charge for financial advice?

David's firm, Headland Capital, reports charging a percentage of assets, hourly fees and fixed fees on its SEC Form ADV.

Where is David Upchurch based?

David Upchurch is based in St. Augustine, Florida.

Is David Upchurch registered with the SEC?

Yes. David Upchurch is registered as an investment adviser representative in FL and TX (CRD 5241854), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

How much does Headland Capital manage?

Headland Capital reports $559.3M across 2,281 accounts in assets under management.

How do I contact David Upchurch?

Through David's website, headland.capital.

What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms

Where this information comes from

  • SEC adviser records : the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
  • SEC Investment Adviser Public Disclosure : registration, exams, and the firm's Form ADV, data as of October 29, 2026
  • Directory listing last checked October 30, 2026.

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