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Advisor

Danielle Gregory

Albion Financial Group · Salt Lake City, Utah

Danielle Gregory is a fee-only financial advisor at Albion Financial Group in Salt Lake City, Utah, who holds the CFP, BA and CFA credentials. Albion Financial Group reports charging a percentage of assets, hourly fees, fixed fees and performance-based fees on its Form ADV.

Percentage of assetsHourlyFixed fees Fee-only CFPBACFAMBAAFC

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Who they serve

  • Mid-life transitions
  • Divorced individuals

Facts

FirmAlbion Financial Group
Based in Salt Lake City, Utah
Fee model (firm's Form ADV)Percentage of assets · Hourly · Fixed fees · Performance-based fees
Assets under management$2.01B across 2,298 accounts
CredentialsCFP · BA · CFA · MBA · AFC
SEC registration Investment adviser representative in UT · CRD 6558217
Exams passedSeries 65 (2015)
Firm size31 employees
Disclosures None reported
Websitealbionfinancial.com
LinkedInProfile

How Danielle's firm compares

  • Albion Financial Group's average account is about $876,000, from its Form ADV (assets managed divided by 2,298 accounts).

What fee-only advisors charge in Utah

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Questions about Danielle

Is Danielle Gregory a fee-only financial advisor?

Yes. Danielle Gregory is listed in the NAPFA directory (NAPFA admits only fee-only advisors). SEC records as of October 27, 2026 show no broker registration and no commission compensation reported by Danielle's firm.

How does Danielle charge for financial advice?

Danielle's firm, Albion Financial Group, reports charging a percentage of assets, hourly fees, fixed fees and performance-based fees on its SEC Form ADV.

Where is Danielle Gregory based?

Danielle Gregory is based in Salt Lake City, Utah.

What credentials does Danielle Gregory hold?

Danielle Gregory holds the CFP, BA, CFA, MBA and AFC credentials.

Is Danielle Gregory registered with the SEC?

Yes. Danielle Gregory is registered as an investment adviser representative in UT (CRD 6558217), per SEC Investment Adviser Public Disclosure data as of October 27, 2026.

How much does Albion Financial Group manage?

Albion Financial Group reports $2.01B across 2,298 accounts in assets under management.

How do I contact Danielle Gregory?

Through Danielle's website, albionfinancial.com.

What these terms mean: fee-only · fiduciary · CFP · CRD number · all terms

Where this information comes from

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