# Financial advisors for founders in San Francisco, California > For founders in San Francisco, talk to a fee-only planner who has worked through a liquidity event, ideally well before you sign anything. The most valuable decisions, like QSBS eligibility and gifting shares, usually have to be made ahead of the sale. Records to start with include Henri Moudi of Mission Creek Capital Partners, Janet Hoffmann of Sand Hill Global Advisors and William Reynolds of Fire Capital Management. Page: https://find.wellspent.co/specialties/founders-pre-exit/california/san-francisco/ 51 fee-only advisors listed; data last updated October 30, 2026. Fee-only means paid only by clients, never by commissions. ## Which financial advisor should I talk to as a founder in San Francisco? For founders in San Francisco, talk to a fee-only planner who has worked through a liquidity event, ideally well before you sign anything. The most valuable decisions, like QSBS eligibility and gifting shares, usually have to be made ahead of the sale. Records to start with include Henri Moudi of Mission Creek Capital Partners, Janet Hoffmann of Sand Hill Global Advisors and William Reynolds of Fire Capital Management. - [Henri Moudi](https://find.wellspent.co/advisors/henri-moudi/), Mission Creek Capital Partners, San Francisco City. Holds the CFP and CFA. Fees on file: percentage of assets, hourly. - [Janet Hoffmann](https://find.wellspent.co/advisors/janet-hoffmann/), Sand Hill Global Advisors, San Francisco City. Holds the CFP and CFA. Fees on file: percentage of assets, hourly. - [William Reynolds](https://find.wellspent.co/advisors/william-reynolds/), Fire Capital Management, San Francisco City. Holds the CFA. Fees on file: flat fee or retainer, percentage of assets. - [Michal Skowronski](https://find.wellspent.co/advisors/michal-skowronski/), Skylark Wealth, LLC, San Francisco City. Holds the CFP. Fees on file: percentage of assets, flat fee or retainer. - [Jackie Kleinman](https://find.wellspent.co/advisors/jackie-kleinman/), KB Financial Advisors, San Francisco City. Holds the CFP. Fees on file: percentage of assets, ongoing planning fee. - [Glen Monroe](https://find.wellspent.co/advisors/glen-monroe/), Monroe Wealth Management, San Francisco City. Holds the CFP. Fees on file: percentage of assets, ongoing planning fee. ## How many fee-only financial advisors in San Francisco work with founders? The Wellspent public graph lists 51 fee-only advisors for founders in San Francisco, at 20 firms. We counted every advisor record that lists this work, as of October 2026. ## How do fee-only advisors for founders in San Francisco charge? The most common fee among fee-only advisors for founders in San Francisco is a percentage of assets, used by 92% of the 51 with fees on file. Many use more than one: 45% charge by the hour and 33% charge performance-based fees. ## How much do fee-only financial advisors charge in San Francisco? Fee-only financial advisors in San Francisco charge a median of $6,000 a year for ongoing planning. We found this across the published prices of 14 San Francisco firms. ## How much does a one-time financial plan cost in San Francisco? A one-time financial plan from a fee-only firm in San Francisco has a median price of $3,000. We found this across the published prices of 11 San Francisco firms. ## What credentials should a financial advisor for founders have? For founders, look for the CFP and CFA. In San Francisco, 29% of the 51 advisors listed hold the CFP. - CFP (29% of advisors listed): The CFP covers life after the exit, not only the sale. - CFA (22% of advisors listed): The CFA helps with investing a large sum at once. ## How do San Francisco advisors for founders compare with the rest of the US? 33% of fee-only advisors for founders in San Francisco charge performance-based fees, compared with 7% of the 3,000 listed across the US. That's the largest difference in the Wellspent public graph between the two groups. ## Does California tax income on top of federal tax? Yes. California has a state income tax, so a financial plan for a California resident should project it alongside federal tax. ## What happens to stock pay if you move to or from California? States often tax stock pay based on where you worked between grant and vesting, so a move to or from California can split that income across states. Tell any advisor about moves during a vesting period. ## What should I ask a financial advisor as a founder in San Francisco? - How many clients have you taken through an exit, and at what size? - How would you check whether my shares qualify for QSBS? - What should I do before a term sheet that I can't do after? - How would you invest the proceeds in the first year? - How will you plan for California tax alongside federal tax? - If I move before my grants vest, which states can tax them? ## How current is this list of fee-only advisors for founders in San Francisco? Wellspent last checked these records against SEC records in October 2026 and firm websites in October 2026. Each advisor's page shows the date for that record. ## Advisors | Advisor | Firm | Location | Credentials | Fees | |---|---|---|---|---| | [Michal Skowronski](https://find.wellspent.co/advisors/michal-skowronski.md) | Skylark Wealth, LLC | San Francisco, California | CFP | Percentage of assets, Flat fee or retainer | | [Glen Monroe](https://find.wellspent.co/advisors/glen-monroe.md) | Monroe Wealth Management | San Francisco, California | CFP | Percentage of assets, Ongoing planning fee | | [Jirayr Kembikian](https://find.wellspent.co/advisors/jirayr-kembikian.md) | Citrine Capital | San Francisco, California | CFP | Ongoing planning fee | | [Jackie Kleinman](https://find.wellspent.co/advisors/jackie-kleinman.md) | KB Financial Advisors | San Francisco, California | CFP | Percentage of assets, Ongoing planning fee | | [Joshua Loveall](https://find.wellspent.co/advisors/joshua-loveall.md) | KB Financial Advisors | San Francisco, California | CFP | Percentage of assets, Ongoing planning fee | | [Adrianne Yamaki](https://find.wellspent.co/advisors/adrianne-yamaki.md) | Strategic Wealth Capital | San Francisco, California | CFP | Percentage of assets, Fixed fees | | [Barry Taylor](https://find.wellspent.co/advisors/barry-taylor.md) | Sand Hill Global Advisors | San Francisco, California | CFP | Percentage of assets, Hourly | | [Janet Hoffmann](https://find.wellspent.co/advisors/janet-hoffmann.md) | Sand Hill Global Advisors | San Francisco, California | CFP, CFA | Percentage of assets, Hourly | | [Jeffrey Abadie](https://find.wellspent.co/advisors/jeffrey-abadie.md) | Sand Hill Global Advisors | San Francisco, California | CFP | Percentage of assets, Hourly | | [Harish Prabandham](https://find.wellspent.co/advisors/harish-prabandham.md) | Rubric Advisors | San Francisco, California | | Percentage of assets, Hourly, Ongoing planning fee | | [Henri Moudi](https://find.wellspent.co/advisors/henri-moudi.md) | Mission Creek Capital Partners | San Francisco, California | CFP, CFA | Percentage of assets, Hourly, Performance-based fees | | [Kristina Joy Torrealba](https://find.wellspent.co/advisors/kristina-joy-torrealba.md) | Jackson Square Capital | San Francisco, California | CFP | Percentage of assets | | [Marisa Heiden](https://find.wellspent.co/advisors/marisa-heiden.md) | Mission Creek Capital Partners | San Francisco, California | CFP | Percentage of assets, Hourly, Performance-based fees | | [Matthew Powers](https://find.wellspent.co/advisors/matthew-powers.md) | Steward | San Francisco, California | | Flat fee or retainer | | [Melanie Pelayo](https://find.wellspent.co/advisors/melanie-pelayo.md) | Mission Creek Capital Partners | San Francisco, California | CFP | Percentage of assets, Hourly, Performance-based fees | | [Michael Firestone](https://find.wellspent.co/advisors/michael-firestone.md) | Fire Capital Management | San Francisco, California | CFA | Flat fee or retainer, Percentage of assets | | [Nihal Muzumdar](https://find.wellspent.co/advisors/nihal-muzumdar.md) | Rubric Advisors | San Francisco, California | | Percentage of assets, Hourly, Ongoing planning fee | | [Shana Ballard](https://find.wellspent.co/advisors/shana-ballard.md) | Mission Creek Capital Partners | San Francisco, California | CFP | Percentage of assets, Hourly, Performance-based fees | | [William Reynolds](https://find.wellspent.co/advisors/william-reynolds.md) | Fire Capital Management | San Francisco, California | CFA | Flat fee or retainer, Percentage of assets | | [Aureliana Lopes Monteiro](https://find.wellspent.co/advisors/aureliana-lopes-monteiro.md) | Strategic Wealth Capital | San Francisco, California | | Percentage of assets, Fixed fees | | [Guillermo Amoretty](https://find.wellspent.co/advisors/guillermo-amoretty.md) | Amoretti Capital Management | San Francisco, California | | Percentage of assets, Hourly, Fixed fees | | [Jeremy Bardin](https://find.wellspent.co/advisors/jeremy-bardin.md) | Elevate Capital | San Francisco, California | CFA | Percentage of assets, Performance-based fees | | [Rodrigo Nevado](https://find.wellspent.co/advisors/rodrigo-nevado.md) | Amoretti Capital Management | San Francisco, California | | Percentage of assets, Hourly, Fixed fees | | [Rosana Ralya](https://find.wellspent.co/advisors/rosana-ralya.md) | Values Added | San Francisco, California | CFP | Percentage of assets, Hourly, Fixed fees | | [Andrew Graham](https://find.wellspent.co/advisors/andrew-graham.md) | Jackson Square Capital | San Francisco, California | CFA | Percentage of assets | | [Charles Gehring](https://find.wellspent.co/advisors/charles-gehring.md) | Mission Creek Capital Partners | San Francisco, California | CFA | Percentage of assets, Hourly, Performance-based fees | | [Jonathan Lederer](https://find.wellspent.co/advisors/jonathan-lederer.md) | Mission Creek Capital Partners | San Francisco, California | CFA | Percentage of assets, Hourly, Performance-based fees | | [Meghan Daters](https://find.wellspent.co/advisors/meghan-daters.md) | Sand Hill Global Advisors | San Francisco, California | | Percentage of assets, Hourly | | [Ryan Fujioka](https://find.wellspent.co/advisors/ryan-fujioka.md) | Fire Capital Management | San Francisco, California | | Flat fee or retainer, Percentage of assets | | [Albert Gutierrez](https://find.wellspent.co/advisors/albert-gutierrez.md) | Atlas Capital Advisors | San Francisco, California | CFA | Percentage of assets, Performance-based fees | | [Ian Fraley](https://find.wellspent.co/advisors/ian-fraley.md) | Mission Creek Capital Partners | San Francisco, California | | Percentage of assets, Hourly, Performance-based fees | | [Jack McRoskey](https://find.wellspent.co/advisors/jack-mcroskey.md) | Jackson Square Capital | San Francisco, California | | Percentage of assets | | [Jonathan Tunney](https://find.wellspent.co/advisors/jonathan-tunney.md) | Atlas Capital Advisors | San Francisco, California | CFA | Percentage of assets, Performance-based fees | | [Kenneth Frier](https://find.wellspent.co/advisors/kenneth-frier.md) | Atlas Capital Advisors | San Francisco, California | CFA | Percentage of assets, Performance-based fees | | [Lawrence Hing](https://find.wellspent.co/advisors/lawrence-hing.md) | Mission Creek Capital Partners | San Francisco, California | | Percentage of assets, Hourly, Performance-based fees | | [Lorena Moudi](https://find.wellspent.co/advisors/lorena-moudi.md) | Mission Creek Capital Partners | San Francisco, California | | Percentage of assets, Hourly, Performance-based fees | | [Max O'Rourke](https://find.wellspent.co/advisors/max-o-rourke.md) | Jackson Square Capital | San Francisco, California | | Percentage of assets | | [Michael Cordano](https://find.wellspent.co/advisors/michael-cordano.md) | Jackson Square Capital | San Francisco, California | | Percentage of assets | | [Christopher Goodmacher](https://find.wellspent.co/advisors/christopher-goodmacher.md) | Uprise | San Francisco, California | | Hourly, Fixed fees | | [Giani Kurniawan](https://find.wellspent.co/advisors/giani-kurniawan.md) | Global Key Advisors | San Francisco, California | | Percentage of assets | | [Jessica Chen](https://find.wellspent.co/advisors/jessica-chen.md) | Uprise | San Francisco, California | | Hourly, Fixed fees | | [Josh Schein](https://find.wellspent.co/advisors/josh-schein.md) | Global Key Advisors | San Francisco, California | | Percentage of assets | | [Michael Russo](https://find.wellspent.co/advisors/michael-russo.md) | Argos Wealth Advisors | San Francisco, California | | Percentage of assets, Hourly, Fixed fees | | [Valerija Martinovic](https://find.wellspent.co/advisors/valerija-martinovic.md) | Global Key Advisors | San Francisco, California | | Percentage of assets | | [Daniel Krebs](https://find.wellspent.co/advisors/daniel-krebs.md) | Atlas Capital Advisors | San Francisco, California | | Percentage of assets, Performance-based fees | | [Gino Garcia](https://find.wellspent.co/advisors/gino-garcia.md) | Atlas Capital Advisors | San Francisco, California | | Percentage of assets, Performance-based fees | | [Guillaume Decalf](https://find.wellspent.co/advisors/guillaume-decalf.md) | We Financial Group | San Francisco, California | | Percentage of assets, Hourly, Fixed fees | | [Leslie Krampert](https://find.wellspent.co/advisors/leslie-krampert.md) | Atlas Capital Advisors | San Francisco, California | | Percentage of assets, Performance-based fees | | [Nicolas Benit](https://find.wellspent.co/advisors/nicolas-benit.md) | We Financial Group | San Francisco, California | | Percentage of assets, Hourly, Fixed fees | | [Russell Silvestri](https://find.wellspent.co/advisors/russell-silvestri.md) | Atlas Capital Advisors | San Francisco, California | | Percentage of assets, Performance-based fees | Showing the first 50 of 51. The full list, page by page: https://find.wellspent.co/specialties/founders-pre-exit/california/san-francisco/?page=2 ## Related - [Equity compensation in San Francisco](https://find.wellspent.co/specialties/equity-compensation/california/san-francisco.md) - [Tax planning in San Francisco](https://find.wellspent.co/specialties/tax-planning/california/san-francisco.md) - [Executives in San Francisco](https://find.wellspent.co/audiences/executives/california/san-francisco.md) - [Retirement planning in San Francisco](https://find.wellspent.co/specialties/retirement-planning/california/san-francisco.md) - [Estate planning in San Francisco](https://find.wellspent.co/specialties/estate-planning/california/san-francisco.md) - [Tech employees in San Francisco](https://find.wellspent.co/audiences/tech-employees/california/san-francisco.md) ## About this data Sources and verification: https://find.wellspent.co/methodology/ Query the directory programmatically: https://api.wellspent.co/mcp (MCP, read-only, no auth).