# William Morrison

> William Morrison is a fee-only financial advisor at Highland Investment Advisors in Ponte Vedra, Florida. William focuses on retirement planning, physicians & residents and tax planning. Highland Investment Advisors reports charging a percentage of assets and fixed fees on its Form ADV.

Page: https://find.wellspent.co/advisors/william-morrison-6192032/
Built from SEC adviser records and the firm's website; last checked October 30, 2026.

## Facts

- **Firm:** Highland Investment Advisors
- **Based in:** Ponte Vedra, Florida
- **Fee model (firm's Form ADV):** Percentage of assets; Fixed fees
- **Fees (firm's website):** a $1,000,000 asset minimum
- **Accepting new clients:** Yes (firm's website)
- **Assets under management (firm):** $368.3M across 1,412 accounts
- **Specialties:** Retirement planning, Physicians & residents, Tax planning, Estate & legacy planning
- **Works with:** Physicians, Founders, Executives, Retirees, Pre-retirees
- **CRD:** 6192032 (https://adviserinfo.sec.gov/individual/summary/6192032)
- **SEC registration:** Investment adviser representative in WI
- **Exams passed:** Series 65 (2012)
- **Firm size:** 11 employees
- **Disclosures:** None reported
- **Website:** http://www.highlandinvestmentadvisors.com

## Frequently asked questions

### Is William Morrison a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: William holds no broker registration, and Highland Investment Advisors reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does William charge for financial advice?

William's firm, Highland Investment Advisors, reports charging a percentage of assets and fixed fees on its SEC Form ADV.

### How much does William charge?

According to Highland Investment Advisors's website, checked October 30, 2026: a $1,000,000 asset minimum.

### Where is William Morrison based?

William Morrison is based in Ponte Vedra, Florida.

### What does William specialize in?

William's specialties include retirement planning, physicians & residents, tax planning and estate & legacy planning. William works with physicians, founders, executives, retirees and pre-retirees.

### Is William Morrison registered with the SEC?

Yes. William Morrison is registered as an investment adviser representative in WI (CRD 6192032), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does Highland Investment Advisors manage?

Highland Investment Advisors reports $368.3M across 1,412 accounts in assets under management.

### How do I contact William Morrison?

Through William's website, www.highlandinvestmentadvisors.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/6192032): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026
- The firm's website (http://www.highlandinvestmentadvisors.com/): specialties, clients served, and fees, checked October 30, 2026

---

Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.