# William Hancock, III

> William Hancock, III is a fee-only financial advisor at Atlas Brown in Louisville, Kentucky, who holds the CFA credential. Atlas Brown reports charging a percentage of assets and fixed fees on its Form ADV.

Page: https://find.wellspent.co/advisors/william-hancock-iii/
Built from SEC adviser records; last checked October 30, 2026.

## Facts

- **Firm:** Atlas Brown
- **Based in:** Louisville, Kentucky
- **Fee model (firm's Form ADV):** Percentage of assets; Fixed fees
- **Assets under management (firm):** $605.2M across 1,194 accounts
- **Credentials:** CFA
- **CRD:** 836955 (https://adviserinfo.sec.gov/individual/summary/836955)
- **SEC registration:** Investment adviser representative in KY
- **Exams passed:** Series 63 (1991), Series 65 (1999)
- **Firm size:** 9 employees
- **Disclosures:** None reported
- **Website:** https://www.atlasbrown.com

## Frequently asked questions

### Is William Hancock, III a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: William holds no broker registration, and Atlas Brown reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does William charge for financial advice?

William's firm, Atlas Brown, reports charging a percentage of assets and fixed fees on its SEC Form ADV.

### Where is William Hancock, III based?

William Hancock, III is based in Louisville, Kentucky.

### What credentials does William Hancock, III hold?

William Hancock, III holds the CFA credential.

### Is William Hancock, III registered with the SEC?

Yes. William Hancock, III is registered as an investment adviser representative in KY (CRD 836955), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does Atlas Brown manage?

Atlas Brown reports $605.2M across 1,194 accounts in assets under management.

### How do I contact William Hancock, III?

Through William's website, www.atlasbrown.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/836955): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.