# Shaun Roach

> Shaun Roach is a fee-only financial advisor at Pekin Hardy Strauss in Chicago, Illinois, who holds the CFA credential. Pekin Hardy Strauss reports charging a percentage of assets on its Form ADV.

Page: https://find.wellspent.co/advisors/shaun-roach/
Built from SEC adviser records; last checked October 30, 2026.

## Facts

- **Firm:** Pekin Hardy Strauss
- **Based in:** Chicago, Illinois
- **Fee model (firm's Form ADV):** Percentage of assets
- **Assets under management (firm):** $1.55B across 1,941 accounts
- **Credentials:** CFA
- **CRD:** 6344250 (https://adviserinfo.sec.gov/individual/summary/6344250)
- **SEC registration:** Investment adviser representative in IL
- **Firm size:** 19 employees
- **Disclosures:** None reported
- **Website:** http://www.appleseedcapital.com

## Frequently asked questions

### Is Shaun Roach a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Shaun holds no broker registration, and Pekin Hardy Strauss reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Shaun charge for financial advice?

Shaun's firm, Pekin Hardy Strauss, reports charging a percentage of assets on its SEC Form ADV.

### Where is Shaun Roach based?

Shaun Roach is based in Chicago, Illinois.

### What credentials does Shaun Roach hold?

Shaun Roach holds the CFA credential.

### Is Shaun Roach registered with the SEC?

Yes. Shaun Roach is registered as an investment adviser representative in IL (CRD 6344250), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does Pekin Hardy Strauss manage?

Pekin Hardy Strauss reports $1.55B across 1,941 accounts in assets under management.

### How do I contact Shaun Roach?

Through Shaun's website, www.appleseedcapital.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/6344250): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.