# Robb Pryor

> Robb Pryor is a fee-only financial advisor at Priority Tax & Financial Planning in Amherst , Massachusetts, who holds the CFP credential. Robb charges a percentage of assets, a flat fee or retainer, a one-time planning fee and hourly fees and focuses on small business owners, retirement planning and equity compensation.

Page: https://find.wellspent.co/advisors/robb-pryor/
Built from public directory listings; last checked April 25, 2026.

## Facts

- **Firm:** Priority Tax & Financial Planning
- **Based in:** Amherst , Massachusetts
- **Fee model:** Percentage of assets; Flat fee or retainer; One-time planning fee; Hourly
- **Accepting new clients:** Yes (firm's website)
- **Assets under management (firm):** Under $25M
- **Credentials:** CFP
- **Specialties:** Small business owners, Retirement planning, Equity compensation, Real estate investors, Estate & legacy planning, Tax planning
- **Works with:** HENRY (High Earners, Not Rich Yet), Founders, Executives, Pre-retirees, Real estate investors, Divorced individuals, High earners
- **Website:** https://www.priorityfinancialplan.com/

## About

Most financial advisors don’t understand taxes. And most tax professionals don’t understand investments. I specialize in both.
 
That combination—deep knowledge in tax strategy and financial planning—is what sets me apart from most other advisors.  I’ve helped high-income professionals and successful small business owners save hundreds of thousands of dollars by integrating tax-aware investing, proactive planning, and a clear understanding of how business and personal finances intersect. If taxes are your biggest expense outside of housing, I can help make sure you are not overpaying.

Everyone's tax situation is different, and I can't provide value to everyone, so I can't promise that I can help you.  But I've helped many clients who were pleasantly surprised by what I could do for them.  You won't know what I can do for you unless we talk.

I’ll bring the numbers. You bring your goals

## Frequently asked questions

### Is Robb Pryor a fee-only financial advisor?

Yes. Robb Pryor is listed in the public advisor directory (listed as fee-only).

### How does Robb charge for financial advice?

Robb charges a percentage of assets, a flat fee or retainer, a one-time planning fee and hourly fees.

### Where is Robb Pryor based?

Robb Pryor is based in Amherst , Massachusetts.

### What does Robb specialize in?

Robb's specialties include small business owners, retirement planning, equity compensation, real estate investors, estate & legacy planning and tax planning. Robb works with HENRY (High Earners, Not Rich Yet), founders, executives, pre-retirees and real estate investors.

### What credentials does Robb Pryor hold?

Robb Pryor holds the CFP credential.

### How much does Priority Tax & Financial Planning manage?

Priority Tax & Financial Planning reports Under $25M in assets under management.

### How do I contact Robb Pryor?

Through Robb's website, www.priorityfinancialplan.com.

## Sources

- Public advisor directory: listed as fee-only
- The firm's website (https://www.priorityfinancialplan.com/): specialties, clients served, and fees, checked October 28, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.