# Reed Fraasa

> Reed Fraasa is a fee-only financial advisor at Highland Financial Advisors in Riverdale, New Jersey, who holds the CFP credential. Highland Financial Advisors reports charging a percentage of assets and fixed fees on its Form ADV.

Page: https://find.wellspent.co/advisors/reed-fraasa/
Built from SEC adviser records; last checked October 30, 2026.

## Facts

- **Firm:** Highland Financial Advisors
- **Based in:** Riverdale, New Jersey
- **Fee model (firm's Form ADV):** Percentage of assets; Fixed fees
- **Assets under management (firm):** $640.0M across 1,151 accounts
- **Credentials:** CFP
- **CRD:** 2063878 (https://adviserinfo.sec.gov/individual/summary/2063878)
- **SEC registration:** Investment adviser representative in NJ, TX
- **Exams passed:** Series 63 (1990)
- **Firm size:** 12 employees
- **Disclosures:** Reported; see the SEC record
- **Website:** http://www.highlandplanning.com

## Frequently asked questions

### Is Reed Fraasa a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Reed holds no broker registration, and Highland Financial Advisors reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Reed charge for financial advice?

Reed's firm, Highland Financial Advisors, reports charging a percentage of assets and fixed fees on its SEC Form ADV.

### Where is Reed Fraasa based?

Reed Fraasa is based in Riverdale, New Jersey.

### What credentials does Reed Fraasa hold?

Reed Fraasa holds the CFP credential.

### Is Reed Fraasa registered with the SEC?

Yes. Reed Fraasa is registered as an investment adviser representative in NJ and TX (CRD 2063878), per SEC Investment Adviser Public Disclosure data as of October 29, 2026. The record lists disclosures; see the SEC record for details.

### How much does Highland Financial Advisors manage?

Highland Financial Advisors reports $640.0M across 1,151 accounts in assets under management.

### How do I contact Reed Fraasa?

Through Reed's website, www.highlandplanning.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/2063878): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.