# Pei-Shan Li

> Pei-Shan Li is a fee-only financial advisor at Financial Alternatives in La Jolla, California, who holds the CFP credential. Financial Alternatives reports charging a percentage of assets, hourly fees and fixed fees on its Form ADV.

Page: https://find.wellspent.co/advisors/pei-shan-li/
Built from SEC adviser records; last checked October 30, 2026.

## Facts

- **Firm:** Financial Alternatives
- **Based in:** La Jolla, California
- **Fee model (firm's Form ADV):** Percentage of assets; Hourly; Fixed fees
- **Assets under management (firm):** $614.8M across 1,258 accounts
- **Credentials:** CFP
- **CRD:** 5902854 (https://adviserinfo.sec.gov/individual/summary/5902854)
- **SEC registration:** Investment adviser representative in CA, TX
- **Firm size:** 13 employees
- **Disclosures:** None reported
- **Website:** https://essentialplanners.com/

## Frequently asked questions

### Is Pei-Shan Li a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Pei-Shan holds no broker registration, and Financial Alternatives reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Pei-Shan charge for financial advice?

Pei-Shan's firm, Financial Alternatives, reports charging a percentage of assets, hourly fees and fixed fees on its SEC Form ADV.

### Where is Pei-Shan Li based?

Pei-Shan Li is based in La Jolla, California.

### What credentials does Pei-Shan Li hold?

Pei-Shan Li holds the CFP credential.

### Is Pei-Shan Li registered with the SEC?

Yes. Pei-Shan Li is registered as an investment adviser representative in CA and TX (CRD 5902854), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does Financial Alternatives manage?

Financial Alternatives reports $614.8M across 1,258 accounts in assets under management.

### How do I contact Pei-Shan Li?

Through Pei-Shan's website, essentialplanners.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/5902854): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.