# Melissa Going

> Melissa Going is a fee-only financial advisor at The William Allan in Fort Collins, Colorado. The William Allan reports charging a percentage of assets and hourly fees on its Form ADV.

Page: https://find.wellspent.co/advisors/melissa-going/
Built from SEC adviser records; last checked October 30, 2026.

## Facts

- **Firm:** The William Allan
- **Based in:** Fort Collins, Colorado
- **Fee model (firm's Form ADV):** Percentage of assets; Hourly
- **Assets under management (firm):** $204.4M across 629 accounts
- **CRD:** 6015220 (https://adviserinfo.sec.gov/individual/summary/6015220)
- **SEC registration:** Investment adviser representative in CA
- **Firm size:** 12 employees
- **Disclosures:** None reported
- **Website:** https://www.smartmunnie.net/blog

## Frequently asked questions

### Is Melissa Going a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Melissa holds no broker registration, and The William Allan reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Melissa charge for financial advice?

Melissa's firm, The William Allan, reports charging a percentage of assets and hourly fees on its SEC Form ADV.

### Where is Melissa Going based?

Melissa Going is based in Fort Collins, Colorado.

### Is Melissa Going registered with the SEC?

Yes. Melissa Going is registered as an investment adviser representative in CA (CRD 6015220), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does The William Allan manage?

The William Allan reports $204.4M across 629 accounts in assets under management.

### How do I contact Melissa Going?

Through Melissa's website, www.smartmunnie.net/blog.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/6015220): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.