# Luis Salas Ruiz

> Luis Salas Ruiz is a fee-only financial advisor at First Financial Consulting in Pasadena, California. First Financial Consulting reports charging a percentage of assets and hourly fees on its Form ADV.

Page: https://find.wellspent.co/advisors/luis-salas-ruiz/
Built from SEC adviser records; last checked October 30, 2026.

## Facts

- **Firm:** First Financial Consulting
- **Based in:** Pasadena, California
- **Fee model (firm's Form ADV):** Percentage of assets; Hourly
- **Assets under management (firm):** $762.6M across 2,192 accounts
- **CRD:** 7390455 (https://adviserinfo.sec.gov/individual/summary/7390455)
- **SEC registration:** Investment adviser representative in CA
- **Exams passed:** Series 66 (2022)
- **Firm size:** 12 employees
- **Disclosures:** None reported
- **Website:** https://firstfinancial.is

## Frequently asked questions

### Is Luis Salas Ruiz a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Luis holds no broker registration, and First Financial Consulting reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Luis charge for financial advice?

Luis's firm, First Financial Consulting, reports charging a percentage of assets and hourly fees on its SEC Form ADV.

### Where is Luis Salas Ruiz based?

Luis Salas Ruiz is based in Pasadena, California.

### Is Luis Salas Ruiz registered with the SEC?

Yes. Luis Salas Ruiz is registered as an investment adviser representative in CA (CRD 7390455), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does First Financial Consulting manage?

First Financial Consulting reports $762.6M across 2,192 accounts in assets under management.

### How do I contact Luis Salas Ruiz?

Through Luis's website, firstfinancial.is.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/7390455): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.