# Lon Birnholz

> Lon Birnholz is a fee-only financial advisor at Matrix Asset Advisors in White Plains, New York. Matrix Asset Advisors reports charging a percentage of assets and fixed fees on its Form ADV.

Page: https://find.wellspent.co/advisors/lon-birnholz/
Built from SEC adviser records; last checked October 30, 2026.

## Facts

- **Firm:** Matrix Asset Advisors
- **Based in:** White Plains, New York
- **Fee model (firm's Form ADV):** Percentage of assets; Fixed fees
- **Assets under management (firm):** $1.40B across 650 accounts
- **CRD:** 1745490 (https://adviserinfo.sec.gov/individual/summary/1745490)
- **SEC registration:** Investment adviser representative in NY
- **Firm size:** 12 employees
- **Disclosures:** None reported
- **Website:** http://www.matrixadvisorsdividendfund.com

## Frequently asked questions

### Is Lon Birnholz a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Lon holds no broker registration, and Matrix Asset Advisors reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Lon charge for financial advice?

Lon's firm, Matrix Asset Advisors, reports charging a percentage of assets and fixed fees on its SEC Form ADV.

### Where is Lon Birnholz based?

Lon Birnholz is based in White Plains, New York.

### Is Lon Birnholz registered with the SEC?

Yes. Lon Birnholz is registered as an investment adviser representative in NY (CRD 1745490), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does Matrix Asset Advisors manage?

Matrix Asset Advisors reports $1.40B across 650 accounts in assets under management.

### How do I contact Lon Birnholz?

Through Lon's website, www.matrixadvisorsdividendfund.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/1745490): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.