# Keley Petersen

> Keley Petersen is a fee-only financial advisor at Willow Grove Advisors in Berkeley, California. Keley focuses on equity compensation, cross-border (US / Canada) and founders (pre-exit). Willow Grove Advisors reports charging a percentage of assets and hourly fees on its Form ADV.

Page: https://find.wellspent.co/advisors/keley-petersen/
Built from SEC adviser records and the firm's website; last checked October 30, 2026.

## Facts

- **Firm:** Willow Grove Advisors
- **Based in:** Berkeley, California
- **Fee model (firm's Form ADV):** Percentage of assets; Hourly
- **Assets under management (firm):** $369.8M across 782 accounts
- **Specialties:** Equity compensation, Cross-border (US / Canada), Founders (pre-exit), Family wealth transfer, Sustainable & impact investing
- **Works with:** Founders, Tech employees, Cross-border families, Multi-generational families, Executives
- **CRD:** 1738238 (https://adviserinfo.sec.gov/individual/summary/1738238)
- **SEC registration:** Investment adviser representative in CA, MA, WA
- **Exams passed:** Series 63 (1997), Series 65 (1999)
- **Firm size:** 7 employees
- **Disclosures:** None reported
- **Website:** http://www.willowgroveadvisors.com

## Frequently asked questions

### Is Keley Petersen a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Keley holds no broker registration, and Willow Grove Advisors reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Keley charge for financial advice?

Keley's firm, Willow Grove Advisors, reports charging a percentage of assets and hourly fees on its SEC Form ADV.

### Where is Keley Petersen based?

Keley Petersen is based in Berkeley, California.

### What does Keley specialize in?

Keley's specialties include equity compensation, cross-border (US / Canada), founders (pre-exit), family wealth transfer and sustainable & impact investing. Keley works with founders, tech employees, cross-border families, multi-generational families and executives.

### Is Keley Petersen registered with the SEC?

Yes. Keley Petersen is registered as an investment adviser representative in CA, MA and WA (CRD 1738238), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does Willow Grove Advisors manage?

Willow Grove Advisors reports $369.8M across 782 accounts in assets under management.

### How do I contact Keley Petersen?

Through Keley's website, www.willowgroveadvisors.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/1738238): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026
- The firm's website (https://willowgroveadvisors.com/): specialties, clients served, and fees, checked October 30, 2026

---

Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.