# Joseph Brady

> Joseph Brady is a fee-only financial advisor at Rock Financial Planning in Arvada, Colorado, who holds the CFP credential. Joseph charges an ongoing planning fee and a percentage of assets (ongoing planning from $2,400 a year and 1% a year on the first tier of assets managed) and focuses on small business owners, student loans and tax planning.

Page: https://find.wellspent.co/advisors/joseph-brady/
Built from SEC adviser records and the firm's website; last checked October 30, 2026.

## Facts

- **Firm:** Rock Financial Planning
- **Based in:** Arvada, Colorado
- **Fee model:** Ongoing planning fee; Percentage of assets
- **Fees (firm's website):** ongoing planning from $2,400 a year; 1% a year on the first tier of assets managed
- **Accepting new clients:** Yes (firm's website)
- **Assets under management (firm):** $1.4M across 28 accounts
- **Credentials:** CFP
- **Specialties:** Small business owners, Student loans, Tax planning, Retirement planning, Estate & legacy planning
- **Works with:** Founders, Early-career professionals
- **CRD:** 5730275 (https://adviserinfo.sec.gov/individual/summary/5730275)
- **SEC registration:** Investment adviser representative in CO
- **Exams passed:** Series 63 (2015), Series 66 (2017)
- **Firm size:** 1 employee
- **Disclosures:** None reported
- **Website:** https://rockplanning.com/

## Frequently asked questions

### Is Joseph Brady a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Joseph holds no broker registration, and Rock Financial Planning reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Joseph charge for financial advice?

Joseph charges an ongoing planning fee and a percentage of assets.

### How much does Joseph charge?

According to Rock Financial Planning's website, checked October 30, 2026: ongoing planning from $2,400 a year; 1% a year on the first tier of assets managed.

### Where is Joseph Brady based?

Joseph Brady is based in Arvada, Colorado.

### What does Joseph specialize in?

Joseph's specialties include small business owners, student loans, tax planning, retirement planning and estate & legacy planning. Joseph works with founders and early-career professionals.

### What credentials does Joseph Brady hold?

Joseph Brady holds the CFP credential.

### Is Joseph Brady registered with the SEC?

Yes. Joseph Brady is registered as an investment adviser representative in CO (CRD 5730275), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does Rock Financial Planning manage?

Rock Financial Planning reports $1.4M across 28 accounts in assets under management.

### How do I contact Joseph Brady?

Through Joseph's website, rockplanning.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/5730275): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026
- The firm's website (https://rockplanning.com/): specialties, clients served, and fees, checked October 30, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.