# Jonathan Herndon

> Jonathan Herndon is a fee-only financial advisor at Elser Financial Planning in Indianapolis, Indiana, who holds the CFP credential. Elser Financial Planning reports charging a percentage of assets, hourly fees and fixed fees on its Form ADV.

Page: https://find.wellspent.co/advisors/jonathan-herndon/
Built from SEC adviser records; last checked October 30, 2026.

## Facts

- **Firm:** Elser Financial Planning
- **Based in:** Indianapolis, Indiana
- **Fee model (firm's Form ADV):** Percentage of assets; Hourly; Fixed fees
- **Assets under management (firm):** $2.11B across 1,643 accounts
- **Credentials:** CFP
- **CRD:** 6749222 (https://adviserinfo.sec.gov/individual/summary/6749222)
- **SEC registration:** Investment adviser representative in IN, TX
- **Firm size:** 15 employees
- **Disclosures:** None reported
- **Website:** http://elserfp.com

## Frequently asked questions

### Is Jonathan Herndon a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: Jonathan holds no broker registration, and Elser Financial Planning reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does Jonathan charge for financial advice?

Jonathan's firm, Elser Financial Planning, reports charging a percentage of assets, hourly fees and fixed fees on its SEC Form ADV.

### Where is Jonathan Herndon based?

Jonathan Herndon is based in Indianapolis, Indiana.

### What credentials does Jonathan Herndon hold?

Jonathan Herndon holds the CFP credential.

### Is Jonathan Herndon registered with the SEC?

Yes. Jonathan Herndon is registered as an investment adviser representative in IN and TX (CRD 6749222), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does Elser Financial Planning manage?

Elser Financial Planning reports $2.11B across 1,643 accounts in assets under management.

### How do I contact Jonathan Herndon?

Through Jonathan's website, elserfp.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/6749222): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.