# John Gay

> John Gay is a fee-only financial advisor at Frisco Financial Planning in Frisco, Texas, who holds the CFP credential. Frisco Financial Planning reports charging a percentage of assets and fixed fees on its Form ADV.

Page: https://find.wellspent.co/advisors/john-gay/
Built from SEC adviser records; last checked October 30, 2026.

## Facts

- **Firm:** Frisco Financial Planning
- **Based in:** Frisco, Texas
- **Fee model (firm's Form ADV):** Percentage of assets; Fixed fees
- **Assets under management (firm):** $131.1M across 222 accounts
- **Credentials:** CFP
- **CRD:** 2778797 (https://adviserinfo.sec.gov/individual/summary/2778797)
- **SEC registration:** Investment adviser representative in TX
- **Exams passed:** Series 63 (1996)
- **Firm size:** 1 employee
- **Disclosures:** None reported
- **Website:** http://www.friscofinancialplanning.com

## Frequently asked questions

### Is John Gay a fee-only financial advisor?

Yes, according to SEC records as of October 29, 2026: John holds no broker registration, and Frisco Financial Planning reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency on its Form ADV.

### How does John charge for financial advice?

John's firm, Frisco Financial Planning, reports charging a percentage of assets and fixed fees on its SEC Form ADV.

### Where is John Gay based?

John Gay is based in Frisco, Texas.

### What credentials does John Gay hold?

John Gay holds the CFP credential.

### Is John Gay registered with the SEC?

Yes. John Gay is registered as an investment adviser representative in TX (CRD 2778797), per SEC Investment Adviser Public Disclosure data as of October 29, 2026.

### How much does Frisco Financial Planning manage?

Frisco Financial Planning reports $131.1M across 222 accounts in assets under management.

### How do I contact John Gay?

Through John's website, www.friscofinancialplanning.com.

## Sources

- SEC adviser records (https://adviserinfo.sec.gov/individual/summary/2778797): the firm's Form ADV reports no commissions, no broker-dealer, and no insurance sales or affiliated insurance agency, and the advisor holds no broker registration
- SEC Investment Adviser Public Disclosure and Form ADV: registration, exams, and firm facts, data as of October 29, 2026

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Source: Wellspent, the public graph of fee-only advisors (https://find.wellspent.co). No paid placement.